How to Create A Gift Basket Club Program

June 12, 2008 · Filed Under Sales and Marketing · 2 Comments 

After ordering a gift basket starter kit, an aspiring designer sent me a question about the business.

“How can I get people to buy from me every month?”

My answer — create a “gift basket of the month club.”

You’re familiar with these types of clubs. They’re offered by record companies, fruit firms, and book sellers, so the model is already in place. Your mission is to:

  • Research their terms to write your program’s rules

  • Decide what type of gift basket will be offered each month, and

  • Market these specialty baskets online and through direct mail (postcards, brochures, etc.)

    • It will take planning on your part to create each basket’s theme and determine product selection. However, the revenue generated will show a huge increase in your monthly sales.

    Corporations are prime targets for this campaign. They have employee-of-the-month programs for which your baskets make perfect gifts. And that’s just one idea. You’ll find more as you develop your club program.

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