Why Pre-Made Marketing Plans Don’t Work
One of the questions I’m frequently asked by designers worldwide is, “How do I market my gift baskets?”
It’s the same question I was asked by a gift retailer in 1990 at the Washington Gift Show. We exchanged information about our businesses, and she asked me to reveal my marketing plan.
I became defensive but realized that my plan couldn’t help her because our businesses were in two different places catering to distinctly-separate customers.
This fact is also true for you and other gift basket designers, whether they are local competitors or outside of your region.
No one else’s marketing plan will work for you. The plan that’s perfect and correct for your business is created by you from experience and dictated by the people most likely to buy your gift baskets.
Marketing plans, tips, and ideas available in books and on the Internet provide insights on how to craft your planning, but none of it is usable as is no matter how much you want it to be.
When you started your business, how long did it take to realize that marketing plans created by others had to be customized to your specifications?
Three Ways to Heat Up Summer Gift Basket Sales
During a daily fitness walk around my town I see lots of ideas that may fit into your summer marketing plans.
Some of the ideas you may not have considered, while others may be as interesting as the shoe in this post, which is a unique marketing tool on its own. Here’s what I saw during the walk.
Any of these marketing opportunities will work to sell your gift baskets as long as you understand the target market that reads, sees, and visits these locations.
That’s just three ideas to build your business, and 200+ more marketing opportunities are available on the CDs 99 Sizzling Marketing Ideas to Make More Money, January-June, and 99 MORE Sizzling Marketing Ideas to Make More Money, July-December. You’ll find information about the two CDs through this link.
What’s your plan to market your gift basket business this summer?
How to Market Gift Baskets with Video
Postcards and newsletters keep your customers interested and returning to buy more, but what else will gain their attention and bring you new clients?
If you’re considering adding online videos to your Web site, you’re on the right track.
You’ve no doubt read or heard about video being an important medium in today’s society, and according to statistics, it’s true.
You may have concerns about making videos and its potential for earning more revenue, so I’ve included a video in this post to help you better understand the options.
I welcome your questions and feedback. This avenue may be new and uncertain, but it’s definitely one to consider including on several of your gift basket Web site pages.
A Lesson in Promoting Your Gift Baskets
One of my gift basket designer clients learned a marketing lesson she won’t soon forget.
As she delivered three birthday baskets to a corporate client, she saw more than 100 gift baskets arranged on the client’s conference table.
They were baskets she did not make.
The designer found out from an employee that these were thank you gifts and later asked the client why did he ordered the baskets from another business.
The answer was short and telling:
“Because I didn’t know you made them.”
You’ll see a thank you gift basket video on the GiftBasketVideo.com site.
The designer was heartbroken at first but then realized that her promotions focused on certain designs and not others. Her new plan is to ensure that customers know the full range of her design expertise.
How do you keep your customers aware of the gift basket varieties you create so that they buy from you and no one else?
Everyday Marketing Makes Business Better
How many times this year have you entered your workspace and asked yourself, “How will I let people know about my gift baskets?”
Within a 52-week time period each year, you have the ability to market your baskets at least one time each day.
If you’re unable to develop 365 marketing ideas, try 52, which is one every week. That’s the minimum number of opportunities to create and launch from a calendar you prepare and review each month.
The 101 Ways to Market Your Gift Baskets book is one source to develop your calendar, and you’ll find more inspiration through these posts:
How Do I Market My Gift Baskets?
Get Designs and Marketing In Gear Now
Do You Market Gift Baskets While Driving?
How do you create a marketing calendar so that this part of your business is automatic?
Gift Basket Books
-
-
Visit Our Sponsors
