How to Create an Online Signature that Promotes Your Business
Can you afford to own or rent a billboard to promote your gift baskets? It’s possible when there’s no cost.
Leaving a customized signature each time you post an online question, response, or business introduction is critical to help spread the word about your gifts and baskets.
It’s the equivalent of leaving business cards all over the Web.
Speaking of online questions, a new solution is available at Ask The Gift Basket Expert.
Your signature, which is created through your Email account or saved in word processing or Notepad for copying and pasting, contains words that inspire readers to visit your site. Any of the following is appropriate as part of your signature:
1) Your Name
2) Business Name
3) Business Slogan or Tag Line
4) Web Site Address
5) Telephone Number
6) Optional Special Occasion Tag Line, such as “Visit Today for Holiday Baskets
that Build Your Business”
Here’s one of my current signatures:
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Do you have what it takes to make money with gift baskets?
http://www.giftbasketbusiness.com/SuccessTips/tensteps.htm
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Here’s one to get you started:
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Baskets n’ Bows
Making gift giving simple and easy is what we do for you.
Call today for a free brochure.
http://www.basketsnbowscompany.com/
(932) 555-5252
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Notice that the “Making gift giving…” tagline focuses on a benefit that’s very important to prospects who are time stressed or have difficulty choosing what to buy. Consider this type of value-added statement as you decide how to promote.
Keep your signature as concise as possible. Signatures that are too wordy won’t be read, and others, which are laced with dashes and dots to resemble faces and gestures, are best reserved for art students.
Consult your Email host’s instructions for creating your electronic billboard. Also, look at other people’s signatures for more ideas on how to create a memorable message that gets results.
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Is Every Business a Potential Client?
Early in my career, I thought it would be a good idea to start getting clients by delivering either a gift basket or small gift to new companies listed in my local newspaper.
I wanted to get each companies’ attention so that as their businesses grew, I’d become their “go-to person” for employee retention and customer appreciation gifts.
Before moving forward, I decided to do some research. I drove to each company’s address to see the location. One place listed as an automotive firm was located in a house, and locations for other businesses that required at least a sign in the front (but had no sign) were just as strange. Were the newspaper listings accurate?
What the paper did was print a roster of anyone who registered a new business within the county, so while the information may have been correct, the potential for sales was not. I immediately abandoned that plan.
We all know the importance of initial impressions. What I saw at each location told me not to send anything to these businesses. Instead, I stayed with my original plan: contact corporate clients I already knew as well as referrals they passed on to me.
That marketing strategy worked like a charm to increase my sales and client list every year.
Sending welcome gifts to unknown prospects wastes time, energy, and money. In many cases, it’s simply not the way to build your business.
What’s your secret to increasing your corporate sales?
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