How Gift Basket Photographs Generate Loyalty and New Business
A florist in New Zealand was recently highlighted as one that Emails photos to clients showing the bouquet arrangement before it’s mailed or delivered to recipients.
Many of us have practiced this for years.
In fact, lots of designers mailed a photograph of the requested gift basket to each client along with a note of thanks when the Internet didn’t exist.
If this isn’t a habit you practice, perhaps now is the time to include a photograph by mail or Email each time you thank clients.
This is one of the reasons why photography, discussed on this page at GiftBasketBusiness.com, plays a huge part in marketing your business.
You don’t need to set up a photo studio in your workspace, although it may be helpful. Setting the gift basket on a table in front of a solid-colored wall is adequate.
The picture also acts as a great reminder when clients call and ask questions about previous designs create for them.
There are six more ways that I’ve turned each photograph into a revenue generator. How has photographing your completed designs generated new business?
Photograph Holiday Gift Baskets Now
If you see gift basket displays anywhere that you can legally take photographs, capture those pictures as soon as possible.
Decorations will soon be dismantled and with it your chance to collect ideas to merge with your own next season. That means there’s not much time to snap photos, but you can still get it done.
Also, consider handing the project to your partner, child, family member, or another person who loves picture taking. This is how I collect ideas for business and to share with you, and it’s an easy process because of digital photography’s cost, which is really an investment in your future.
Photographs don’t have to focus solely on gift baskets. Displays of all types are open; just be sure that you’re not on private property as you snap.
This type of picture taking is just as important as the photos taken of each gift basket you make before it’s delivered to customers and recipients. Before long, you’ll have a gallery of shots that shows your expertise and increase sales.
You’ll find more about gift basket photography on this page.
Gift Basket Articles, Stories, and Lessons
1. Newsday.com recently spoke with a designer who operates a gift basket/flower shop, asking her how the high price of gas is affecting business. You can read the story here.
I was surprised to read that she only charges $1 per delivery.
How are you handling delivery charges? Are you passing the cost to customers, or do you provide additional incentives to keep them buying?
2. TBO.com (Tampa Bay Online) profiles a woman who recently opened a gift shop. You’ll see a tall gift basket in the photograph accompanying the article.
Do you find that your taller designs sell faster than shorter ones?
3. A designer recently asked how she can stay within a fixed budget to photograph her baskets. I respond at Ask The Gift Basket Expert, explaining that it doesn’t take a lot of cash to create your own photography studio.
The photo shown is from the Gift Basket Design Studio Extreme Makeover.
4. Thank you to everyone who sent well wishes after my emergency surgery this week. I urge all of you to care for yourself the same way you care for every order.
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