After buying gift basket products, you may find that some of the items you thought would be big sellers won’t be very popular.

Customers will reject them in favor of other preferences they’ve become accustomed to over time.

This happened to me in the early years as I learned about clients’ tastes.

I began giving away some of the items as marketing tools.

A video on the Solo Business Marketing site entitled Small Promotions, Big Impact shows a product that was purchased as a container, but I later used it in my marketing campaigns. Scroll down the page to find the video.

Not all of your inventory will sell briskly, so be ready to squeeze juice from products that may have become lemons.

Share here how you were able to salvage your inventory investment.

Shirley George Frazier

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Some wholesalers are offering specials right now that lower costs and increase your profit margin.

I mention this to you because I had a chance to save money in December and blew it. The savings was 60 percent off a product that I regularly purchase.

I didn’t document the savings on my calendar, along with the deadline date to give the offer a second thought.

I found myself buying the item for full price just 15 days later, as none of my negotiation tactics worked to extend the price reduction.

That was a huge mistake on my part, one that I wish the opposite for you.

If wholesalers are offering any of the following, look at your inventory and consider the savings:

There’s more available according to who’s offering what, but this short list provides you with a guide to specials that lower your price and put more money in your pocket when you sell.

Companies listed at GiftBasketWholesaleSupplies.com and OrganicWholesaleSupplies.com may be running such specials right now.

What’s the best wholesale special you remember that convinced you to buy?

Shirley George Frazier

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Here are links to visit while enjoying your morning beverage.

Do pictures speak louder than words? They do when Flora Brown shares a beautiful gift basket photo.

Check out her wordless Wednesday submission, a coffee maker and mug all dolled up as a basket-less gift.

Is branding an important part of your business? Lorie Obernauer of Apex Gift Foods shares her insights from a recently-published article. At the end, I bet you’ll realize how much you’re automatically building a brand.

Gift basket makers are getting younger. An 8 year old has made it his mission to create gift baskets for premature babies. You can read the story here. Too bad this online article doesn’t include a photo.

I’m attending the New York International Gift Fair this weekend so I can update entries on the Gift Basket Wholesale Supplies site. The nice thing is that it’s not really work because I enjoy connecting with wholesalers with great gift basket products.

Shirley George Frazier

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