Two weeks ago, in the Gift Baskets Newsletter, I explained the process of wholesaling your gifts through hospital gift shops and how it may be an overlooked revenue stream.

The other side of the coin is assisting hospitals to create gift baskets as donations or for benefits and auctions. I was reminded of this in a recent Fort Morgan Times article.

“The baskets will be sold in a silent auction to raise funds for the hospital’s Relay For Life team,…”

Read about some of the products and themes chosen by hospital staff members.

I have three tips if you believe this type of charity will promote your expertise while giving back to a worthy cause.

1. Contact the public relations office to introduce yourself and let the person in charge know about your commitment to charities and functions associated with the hospital.

2. Put your fears about creating competition to rest. It’s highly unlikely that your participation will unleash an army of professional designers at the facility.

3. Get close-up photographs of the event’s designs. The newspaper picture shows more of the empty table and less of the gift baskets.

Shirley George Frazier

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