Treats for Fido and Kitty are to seriously be considered as you purchase gift basket inventory.

This is especially true if you sell to individuals as well as the corporate market.

Consumers spend millions of dollars on their pets each year. They’ve become four-legged children in most homes.

My former kids, Pepper (Chow Chow) and Daisy (Rottweiler) earned their keep every day, and I splurged on them in any way possible because of the love, affection, and security they provided as part of the family.

I thought about this lucrative market one morning when I read a pet column in the Long Island Press. The article featured a company that sold dog treats and also mentioned that the company creates pet gift baskets.

Many trade and consumer shows include exhibitors with pet products, but if the ones you visit don’t feature such exhibitors, a pet products directory is available with more than 35 wholesaler names, phone numbers, and Web site addresses to make finding products easier.

Pet treats are perfect in hostess gifts (as long as the hostess has a pet) and holiday gifts created for local and out-of-state families. There’s no need to buy lots of products. Just have a few bags of treats available, and add “Does the recipient have pets?” to your roster of customization questions.

Shirley George Frazier

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