How to Choose Beautiful Baskets
Baskets reign as the most-recognizable vessel in our industry.
Containers, boxes, wire-framed items and more also keep contents intact, but the basket is what’s made this business great.
That’s why designers are so choosy about sizes, colors, shapes, and pricing. It’s all to make sure that our customers and recipients are pleased with what they give and receive.
We’re also very careful to find the best basket sources in the closest locations. If you’re located 3,000 miles away from the supplier, shipping charges will be a sizable cost. But if you happen to live close to a facility, the cost per basket will stay low. That’s a big part of the profit potential.
When you travel to trade shows in the coming weeks, my hope is that the basket styles you see in the aisles match what will please your customers.
I’ll be searching for attractive, sturdy baskets at the California Gift Show and Philadelphia Gift Show next weekend when I speak at each event. You’ll find more classes on this page. Which shows do you plan to attend?
Want to know more about your basket choices? Start with this page, and also visit the baskets Web site created for you that shows empty baskets and completed designs.
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Gift Basket Questions, Answers and More
An aspiring gift basket designer in Scotland asked about marketing strategies and finding trade shows in her country and in the U.K. I’ve responded at Ask The Gift Basket Expert, where you’ll find past questions and are welcomed to submit your own.
Lorie Obernauer of Apex Gift Basket Pros shares three tips to advance your Web marketing skills. I’m planning a series on this subject to help you reach as many targets online as you do through traditional mail and networking.
Flora Brown of Gift Basket Business World shares a story submitted by contest winner Melissa Schultz. It’s a riveting account and great lesson in preparing alternatives in case the first plan fails.
My thanks to all of you who submitted your responses to the survey I launched in Wednesday’s newsletter. The brief, multiple-choice questionnaire will allow me to create better tools, services, and resource materials to build your business.
Please click this link to participate. The deadline is Thursday, May 15.
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