While visiting the Gift Shop Magazine Web site, I read that their summer issue will include a supplement called Green Retailer.

Are your clients asking for environmentally-friendly products? If they are, or if there’s a chance they’ll request these items in the future, consider subscribing to Gift Shop Magazine to view the publication and its supplement.

The summer issue will also include a feature article about gift baskets with tips from me and tutorial photographs captured in my office.

I’ve talked about green products in the past, and I’ve seen many at the Ex-tracts Show in New York. Even if clients have not asked for these products, it’s wise to become aware of what’s available, arming yourself with this knowledge before clients ask.

For example, you’ve tried different angles to sell gift baskets to real estate agents, but none have shown interest. Your phone rings. It’s one of the agents who’ve received your marketing materials by mail. She asks if you sell new home baskets with environmentally-friendly products.

You might not have any in stock, but knowing what’s sold through manufacturers and distributors will help you quickly find items to show (and sell to) the real estate agent. The entire gift basket does not have to include green products; two or three is usually sufficient.

I’ll show a selection of green gift baskets during my California Gift Show seminar in July. I hope to see you there, but if I don’t, I plan to photograph what I create to share with you online.

What do you think about environmentally-friendly gift baskets? Is it a theme you’ll create, or will you watch, wait, and see if clients ask for these products?

Shirley George Frazier

No related posts.