My camera is with me wherever I travel.

It’s easy to pull the camera from my bag and snap a photograph that’s inspiring, thought provoking, or simply sweet.

I’ll take pictures while walking in New York City, waiting in a car at a stop light, and also from hotel windows at heights that would otherwise prohibit the photo.

I even ask friends or family to take pictures of me posing with clients or baskets or both. Thanks to Flora Brown of Gift Basket Business World for snapping the above photo while I was on stage at the California Gift Show.

Most of all, I snap photos of gift baskets I display at trade shows and find in places where picture taking is permitted.

Are you this passionate about taking pictures of each design you create, of snapping photos outside of your competitor’s storefront (from a distance, please), and of creative opportunities that easily transfer to your basket design style?

The best part about today’s digital photography technology is that you can delete whatever isn’t helpful or needed, which saves money once spent to develop photos. The cheapest camera is an investment in your business longevity.

Here are two more reasons why photographs are beneficial:

A designer recently asked me about the backgrounds chosen for my gift basket pictures. Read my response at Ask The Gift Basket Expert.

Then visit the photography page for more information on choosing a camera and putting it to use.

Is your camera a faithful friend and partner, by your side wherever you travel?

Shirley George Frazier

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