Did you read in a press release yesterday that Martha Stewart just launched a gift basket line through 1-800-Flowers? I found the news here.

Well-known people can lend their name to practically anything, and because of that name recognition and distribution chain, the product will do well.

Just read the descriptions of some of the basket themes. Take this one for example.

“The French Country Gift Basket features traditional goodies from the countryside, with dry-sausage, fine cheeses, mustard, a selection of jams, and pleasantly tart cornichons.”

Your gift basket descriptions can read as deliciously as that, too, or perhaps your customers appreciate another type of description. Your sales tell what’s working and what’s not.

One challenge for you in 2009 is for your business to become a household name in your community. Every time someone thinks of giving a gift basket, it’s up to you to have your business name be synonymous with the product.

As you achieve this, no other well-known name will matter.

What do you think about the Martha Stewart gift basket line? Do you see it as a challenge to your business or a way to boost gift baskets’ recognition worldwide?

Shirley George Frazier

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