Do You Rule Ribbon, or Does It Rule You?
Ribbon was plentiful at the New York International Gift Fair, the show I attended yesterday, displayed in booths with familiar names and by suppliers I didn’t recognize.
Everything from organza in beautiful shades to intricate wired brocades tempted buyers to stop and feel the fabrics, and that included me.
Colors were as gorgeous for men’s gift baskets as it was for women’s. All of it reminded me of what Sarah Botchick of Pioneer Wholesale Co. said last month about focusing on ribbon and not so much on the basket. Looking at what’s available for spring and summer, Sarah’s suggestion is right on target.
Before you turn yourself loose on ribbon at an upcoming trade show, be sure to:
The only reason I resisted buying a dozen spools is because I checked what I have in stock before arriving at the show.
I’m in favor of lean inventory that sells quickly because I understand what my clients prefer. That’s my plan for everything, including ribbon. Perhaps this same focus will benefit you, too.
You’ll find two New York International Gift Fair show report links on this page and more information about ribbon and bows here.
What plans have you made to buy new ribbon, or do you currently have enough available for spring and summer?
How Do You Plan Trade Show Shopping?
Today, I’m walking the New York International Gift Fair, hoping to find several everyday and specialty items that clients have requested.
I’ve developed a routine to prepare for shows, and I wonder if you’ve done the same. Time is precious, so it’s important to know what you’ll do before, during, and after visiting a trade show. Do you:
1. Request a badge, by phone or on the show producer’s Web site, before arriving so that no time is wasted registering on site?
2. Review your buying chart to see what needs replenishing and also review a list of items that have been requested in the past by clients, bringing that list with you on this mission? This chart is part of Gift Basket Forms.
3. Sit down outside of the show with the directory once you arrive, searching for your favorite suppliers and specific merchandise sellers, noting their location before walking onto the show floor?
4. Briefly scan booths while walking by that are not on your list and not allow the booth’s representative to waste your time trying to talk you into buying items you don’t want or need?
5. Bring your own purchase order, created with space to select merchandise and instruct suppliers about your specific delivery instructions? As with the Buying Chart mentioned in No. 2, this form is also included with Gift Basket Forms.
My plan is to arrive at approximately 10:00 am, visit the show for three hours, and return to my office with a minimum of 70 percent of my merchandise ordered. The rest will be found at shows I attend in other states, where I’ll again complete the above five steps.
Shopping a show is serious business. That’s why Golden Basket Club members are coached before and after attending a show to ensure that time and money are spent wisely. The Club was mentioned in yesterday’s post.
What’s your plan when you prepare for a trade show?
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