Pets and Baskets Team Up for Charity
Do you place paw protectors on your dog to walk it during bad weather? It’s a common practice in some regions, and it’s also a question to ask customers who happen to own pets.
Look at this article from HamptonRoads.com about a pet costume contest, where the three top winners received gift baskets filled with pet products.
Learning more about your clients’ four-legged companions may get you more business. My longtime friends, Daisy (Rottweiler) and Pepper (Chow Chow) both passed away earlier this year as I stood by them, but in the healthy days, if anyone provided them with a treat, that person was in my good graces for life. Some of your clients may also see you in the same light.
1. Quickly scan the desks of corporate prospects during meetings. Are pets included in their framed pictures? If so, mention it and watch a smile light up the prospect’s face. Follow up your meeting by sending a small treat for the pet.
2. Do you hear barking, meowing, or cackling (bird) during telephone conversations? That’s a sure sign that someone else rules the roost. Ask questions about the pet (how old, birthday, favorite treat), and follow up with a pet birthday card, snack or other appropriate item.
These customer appreciation suggestions have the potential to increase your gift basket sales quicker than if you ignored clients’ pets, and it can do so without extra expense. Refer to your existing pet product inventory. Select the slow-moving items for wrapping and delivery.
If you’re just getting started in this category, the Pet Products Directory will help you quickly find popular products perfect for your gift baskets.
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