Gift Basket Business » Specialty Food Magazine http://giftbasketbusiness.com/blog Hosted by Shirley George Frazier -- Author, Industry Expert Thu, 09 Feb 2012 08:03:33 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 Making Dollars and Sense of Specialty Food Statistics http://giftbasketbusiness.com/blog/2008/05/27/making-dollars-and-sense-of-specialty-food-statistics/ http://giftbasketbusiness.com/blog/2008/05/27/making-dollars-and-sense-of-specialty-food-statistics/#comments Tue, 27 May 2008 07:15:46 +0000 Shirley George Frazier http://giftbasketbusiness.com/blog/?p=55



According to Specialty Food Magazine‘s State of the Specialty Food Industry 2008, the following foods are foremost on customers’ must-have list.

Percentage increase in sales between 2005-2007

  • Candy and individual snacks: 84.9
  • Chips, pretzels and snacks: 30.9
  • Conserves, jams, and nut butters: 17.7
  • Crackers and crispbreads: 14.5
  • Nuts, seeds, dried fruits, trail mixes: 10.9

    • But look what decreased in sales during that same period.

  • Cookies and snack bars: -14.5
  • Teas: -3.1

    • These last two categories don’t necessarily represent the entire world. If they’re selling well in your area, keep offering, buying, and selling them in gift baskets.

    In 1992, this same report separated gift baskets into its own category, which is included in this statistical timeline.

    Collecting those statistics were easier back then probably because there weren’t as many specialty food categories as there are today. Now, the only way to determine what’s popular and what’s not is reviewing:

  • Dollar sales for specialty foods as a whole
  • Which products in your inventory are turning (selling) faster than most
  • What clients frequently request

    • Try your best not to turn your back on statistics that don’t include a gift basket category. Specialty foods’ statistics reveal what’s selling overall so that whether you’re in the first year or fifteenth year of business, you can better determine which type of inventory to buy.

    Shirley George Frazier

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