Products and Supplies

Cellophane is Your New Best Friend

So many people have a hard time wrapping cellophane around gift baskets, but that won’t happen to you once you watch this video demonstration! There’s also more insight and color photographs featuring this well-known product in The Gift Basket Design Book.

Cellophane has big benefits when it comes to buying, adding, and finishing it around your completed gift baskets. Here’s the pros:

  • Easy to find at craft stores
  • Stores easily on a shelf or corner
  • Made in various widths and lengths
  • Available clear or in prints
  • Durable when traveling

Cellophane’s nickname is cello, and sometimes it’s called film. It’s made in sizes from 20 inches to 40 inches in width. The 20-inch width is great for small gift baskets, and 30 inches reigns as the most-popular size because it accommodates many gift basket styles.

As for length, cello is available in 100-foot rolls, but some cello makers specialize in 500-foot rolls. That length will last for quite a while unless you make hundreds of gift baskets each week.

Many gift basket makers start and stay with cellophane (versus using shrink wrap, another worthy closure material) because of its simplicity, easy access from a variety of sources, and reliability to keep the gift’s contents enclosed without a heat sealing completed when shrink wrapping.

Some makers disagree with cellophane being easy to use, as folding and closing the sides in a smooth manner is not always simple. However, with practice you can masterfully control cellophane and create a true work of art.

The lowdown on cello

You’ll find cellophane in clear and printed formats (flowers, fruit, birds, rice, palm leaves, stars, written words, etc.).

There are also opaque and pastel colors, which are usually wrapped around Easter baskets found in retail stores.

I can’t introduce cellophane to you without mentioning the word gauge. Gauge defines a cellophane roll’s thickness and durability. The higher the gauge number, the more heavy duty the cello, which is what you want. This comparison is similar to a roll of Reynolds Wrap aluminum foil versus the store brand foil option.

Gauge’s number is higher when it’s purchased from a wholesale supplier, where professional gift basket makers get their goods. Cello found at craft retail stores is usually thinner, and that causes the film to tear easily. That’s the biggest complaint about cellophane and why a higher gauge is sought.

Cellophane is also found at warehouse club stores, and the gauge is often high through these sellers.

Unfortunately, gauge is not mentioned on a cellophane roll, so you may go through trial and error before finding a good source.

My advice – try cellophane, and watch the video (or get the book) to close your gift baskets the right way every time!

What experiences, good or not so good, have you had with cellophane?

Shirley George Frazier
In the gift basket world, all roads lead to Shirley George Frazier, the industry's reigning expert and international authority. Shirley is chief basketologist at Sweet Survival LLC and author of the industry's best-selling books, How to Start a Home-Based Gift Basket Business, The Gift Basket Design Book, and Marketing Strategies for the Home-Based Business. Shirley works with retailers of all size and home-based entrepreneurs to successfully sell gift baskets to their chosen clients. Shirley is also a frequent speaker at events and instructor of the popular online course, Start Your Own Gift Basket Business. Contact Shirley to speak at your event or call 800-640-8521 to schedule a consultation.

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