You started a gift basket business, but the one piece of the puzzle you don’t have is a website.

You feel exposed and feel like a fraud when someone asks, “Do you have a website?”

Finally — you take the plunge and decide it’s time to get online.

Your fingers are crossed hoping that when finished, it’s done right. But what’s right?

Right is when you:

  • Participate in all aspects of website creation, from vision to launch and maintenance
  • Test the site to ensure that the links go where visitors want to go
  • Discover popular pages so you know what visitors are looking for most often

There are also things that can go wrong, such as if you don’t:

Gift Basket Marketing, Vol. 1, by Shirley George Frazier. All rights reserved.

Research gift basket websites to see what you want and what you don’t want.
Look at competing sites to decide which parts of what they have and offer are what you want to add in your virtual shop.

Select the username and password to enter the administrative side.
If you don’t choose the words to access the site’s dashboard, the person creating the site can take a long vacation (disappear without warning), lock you out (no access to your site to make changes), and create any other type of havoc.

Create a schedule to change the home page according to the season or occasion.
Not having time to maintain your website is no excuse. You must make time. If not, visitors will not return because the site will be considered abandoned.

Read the rules of site and domain name ownership before choosing a host.
The policy of some hosting plans (the free and super-cheap ones) state that if you change hosts (have another company maintain your site), you cannot take the domain name and/or the site’s contents. You must start all over building your brand.

Decide how you will market the site so people visit.
You don’t think that visitors will suddenly arrive and sales will magically appear just because you’re online, do you? Coca Cola and McDonald’s are well known, but they still market robustly. You can do the same with 104 easy-to-do marketing tips in the e-books Gift Basket Marketing, Vol. 1 and Vol. 2.

Another article I wrote in the past, How to Create a Profitable Website, provides insight on building the site yourself.

Which of these “go wrong” methods are you guilty of committing, and what will you do in the future to correct it so visitors become clients?

Shirley George Frazier

In the gift basket world, all roads lead to Shirley George Frazier, the industry’s reigning expert and international authority. Shirley is chief basketologist at Sweet Survival LLC and author of the industry’s best-selling books, How to Start a Home-Based Gift Basket Business, The Gift Basket Design Book, and Marketing Strategies for the Home-Based Business. Shirley works with retailers of all size and home-based entrepreneurs to successfully sell gift baskets to their chosen clients. Shirley is also a frequent speaker at events and instructor of the popular online course, Start Your Own Gift Basket Business. Contact Shirley to speak at your event or call 800-640-8521 to schedule a consultation.

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