Five Tips to Start Making Gift Baskets
Take one cup of imagination, mix in a tablespoon of resourcefulness, and add a pinch of creativity. What do you have?
The perfect recipe to start your own gift basket business.
Gift baskets are the most-popular gift choice around the world and with good reason. They are made for every occasion, packed in a basket or other container. Foods and gifts selected for each vessel are limited only by your imagination.
The most-popular themes are birthday, congratulations, good luck, get well, and housewarming.
Products that fill most gift baskets are popcorn, pretzels, crackers and cheese, coffee, tea, and pamper gifts such as foot soaps and body lotions.
One Nashville, Tennessee gift basket maker shipped a pamper basket to Guam for Mother’s Day. “I put foot and body soaps, bubble bath, lotion, a manicure set, and nail brush in a hat box.”
To determine if making gift baskets as a business (rather than a hobby) is right for you, answer these questions.
1. Am I a person who enjoys making crafts by hand?
2. Do I have an outgoing personality, willing to meet and greet new people each day?
3. Will I give myself time to find the products, services, and support needed to make this business a success?
“I wanted something that let me be creative,” says a Fullerton, California-based gift basket entrepreneur who started her business seven years ago. She made felt bookmarks for co-workers and went to craft shows for ideas before reading a book that said gift baskets were a big business. “Why didn’t I think of that?,” she wondered and has never looked back.
Making gift baskets is fun and easy, and you don’t have to spend your life savings to start.
You’ll need an assortment of:
- Pre-packaged snacks
- Small gifts such as desk accessories
- Kitchen utensils
- Bath products
- Shredded tissue
- Cellophane, and
Begin by searching for products at craft shops, discount stores and warehouse clubs that sell anything from cookies to caviar under one roof.
If you want to use containers as well as baskets, look for items with a hollow center.
“I find containers wherever I go,” says a Reisterstown, Maryland gift basket professional who uses flower pots and tote bags. Sand buckets are a favorite for her children’s baskets because “in the summertime, kids have something to play with.” Crayons, coloring books, games, and anything that “keeps them active” fill the colorful buckets.
To get started, buy enough products to make six to eight gift baskets in various themes. This assortment allows for experimentation with your creativity without stretching your budget or causing chaos in your home.
The best part about the gift basket business is that you’re not alone. There are videos to help you perfect your designs. There’s also an online gift basket class that provides all of the information, tips, and ideas you need to join this $6.7 billion industry.
Five Tips to Start Making Gift Baskets
1. Get educated. Take a online gift basket class or a floral design class you find at a local community college. Learn the basics, and don’t be over critical of your work. Remember, this is fun, and your design is probably better than you think.
2. Watch your timing. Consider making gift baskets during a holiday. The public buys gifts at the last minute, and the sales blitz will sell your baskets quickly.
3. Shop smart. Buy items in the most unlikely places. Some of the most successful entrepreneurs purchase products from grocery stores, discounters, and flea markets.
4. Seek help. This industry is as creative as it is supportive. If you need answers to questions, you’ll find solutions through an expert source that knows everything about gift baskets.
5. Think “out of the basket.” To set yourself apart from other gift basket entrepreneurs, consider using containers instead of or in addition to baskets. Painted boxes, children’s wagons, cookie tins, and tea cups are some of the alternatives that gift basket makers select often.
If you want a business that also includes making beautiful items by hand, gift baskets are the perfect item and the one source for your creativity.
Note: This content is updated from an article written and published in 1998 by Shirley George Frazier.
In the gift basket world, all roads lead to Shirley George Frazier, the industry’s reigning expert and international authority. Shirley is chief basketologist at Sweet Survival LLC and author of the industry’s best-selling books, How to Start a Home-Based Gift Basket Business, The Gift Basket Design Book, and Marketing Strategies for the Home-Based Business. Shirley works with retailers of all size and home-based entrepreneurs to successfully sell gift baskets to their chosen clients. Shirley is also a frequent speaker at events and instructor of the popular online course, Start Your Own Gift Basket Business. Contact Shirley to speak at your event or call 800-640-8521 to schedule a consultation.