Gift BasketsMarketing

Why Marketing is Essential to Gift Basket Success

Why Marketing is Essential to Gift Basket Success, by Shirley George Frazier. All rights reserved.

You can make enough gift baskets to fill up your kitchen counters, bathroom tub, and every staircase in your home.

What’s the point of all of those creations if you’re not marketing your beautiful designs?

All of those gift baskets will stay with you, and the people who’d most enjoy them will never receive them if you don’t market what you make.

That’s sad, and it doesn’t have to be that way.

Why you must market

You make gift baskets to:

  • Put smiles on people’s faces
  • Introduce companies to each other
  • Show appreciation for a job well done
  • Apologize for small and big problems
  • Celebrate occasions in extraordinary ways

If you don’t have methods to put your beautiful gifts into other people’s hands, you have talent but no way to share it.

That’s why marketing is such a huge part of making and selling gift baskets. You need to get the word out about your designs to those most likely to buy.

Design your marketing budget

Marketing doesn’t have to cost a lot.

Gift Basket Marketing, Vol. 1, by Shirley George Frazier. All rights reserved.
Of course, some marketing does cost tens of thousands of dollars, but what about the tried-and-true methods that gift basket designers have turned to for many years?

Lots of those smart ideas are found in the marketing books I’ve written.

The most popular e-books have 52 proven ideas in each and are available for quick downloading.

Every marketing opportunity is open to you. The key is finding the right methods to sell at any given time.

For example, the marketing you choose to sell Christmas gift baskets will be different than selling birthday gifts.

I’ve marketed my gift baskets on television to millions of viewers. However, that’s not my only strategy.

I also market to local buyers through ways that I know reach them.

How do you balance making gift baskets with marketing? How do you make sure that your gorgeous designs sell every day so they don’t stay atop counters, in tubs, and on staircases?

Shirley George Frazier
In the gift basket world, all roads lead to Shirley George Frazier, the industry's reigning expert and international authority. Shirley is chief basketologist at Sweet Survival LLC and author of the industry's best-selling books, How to Start a Home-Based Gift Basket Business, The Gift Basket Design Book, and Marketing Strategies for the Home-Based Business. Shirley works with retailers of all size and home-based entrepreneurs to successfully sell gift baskets to their chosen clients. Shirley is also a frequent speaker at events and instructor of the popular online course, Start Your Own Gift Basket Business. Contact Shirley to speak at your event or call 800-640-8521 to schedule a consultation.

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