Fifth edition 2010
Fourth edition 2007
Third edition 2004
Second edition 2000
First edition 1998
Available at major bookstores and through online book sellers.
297 pages — $18.95
Have you dreamed of starting your own gift basket business? Have you been hesitant to put your plans into action? This comprehensive book contains all the necessary tools and success strategies you need to launch and grow your own business.
Shirley George Frazier shares her experience and down-to-earth advice on every aspect of setting up and running a thriving home-based business. She shows you how to develop a business plan, estimate start-up costs, select inventory, price services, and stay profitable.
From painless record keeping to helpful hints on designs and savvy marketing techniques, her step-by-step methods are realistic, innovative, and easy to understand.
Whether you want to earn your living making gift baskets for the general public or specializing in custom creations for corporate clients, this guide will put you on the path to building your own home-based business.
CONTENTS / CHAPTERS
1 Who Buys Gift Baskets?
2 What It Takes to Succeed
3 Home Office and Workspace Setup and Structure
4 Selecting Your Inventory
5 Gift Basket Design Tips and Techniques
6 The Lucrative Corporate Market
7 Advertising and Promotion
8 Delivery Methods
9 Checks, Balances and Payments
11 Keeping Customers for Life
12 Growth Opportunities
About the Author
Readers’ Testimonials (Unsolicited)
“I received the How to Start a Home-Based Gift Basket Business book. It is so well written and easy-to-learn. It answered questions about the basket business that I never knew I had. I hate to think of the mistakes I would have made without it. I am so excited about getting started. Thank you, thank you.”
“Usually books only give you a little information and leave you hanging for the rest. Your book is the exception. I couldn’t believe how much information is in it.”
“Your book is both timely and educational. It has everything I need to know, learn and start this amazing business, and its contents are easy to read and understand.”
“I have Shirley’s book to start my own home based gift basket business, and I am on the road to success because of it!”
“I just received your book, and it’s perfect for me. It answers all of my questions. It is going to be my Bible.”
For more information about the book, contact:
The Globe Pequot Press, public relations department (203) 458-4544 or
Shirley Frazier, author, (973) 279-2799 or through the Contact page.
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Shirley George Frazier is available to speak to your group on creative industry, small business, and marketing topics. Past keynote, seminar, and workshop venues include conferences and events at trade shows, consumer events, universities, adult schools, libraries, and other locations listed on the speaking page. Contact Karen at firstname.lastname@example.org to schedule Shirley for an event.
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