Marketing Strategies for the Home-Based Business, 2nd ed.




From online to in-person relationship marketing, this comprehensive guide provides the tools for every aspect of successfully marketing your home-based business.

Learn all about direct mail tactics, garnering attention through print and broadcast media, and using everything the Internet has to offer, from ebooks to web videos and seminars.

Whatever your plans, large or small, each chapter can help you experience the satisfaction of establishing and building your own home-based business through tried and tested strategies.

You’ll also find useful charts and worksheets throughout this book, including:

  • Sample marketing plans
  • New release distribution
  • Potential media sources
  • Web host comparison worksheet
  • Sample online media room page

1: Your Marketing Plan—The First Step to Success
2: Network Marketing, Solo-Style
3: Put It in Print—Direct Mail Marketing Tactics
4: Maximum Attention through Print Media Coverage
5: Making Yourself a Broadcast Media Darling
6: Technological Tools and More That Maximize Marketing
7: Internet Help to the Rescue
8: Security Issues and Solutions
9: Gifts and Other Incentives
10: Seven Marketing Methods for Savvy Soloists
About the Author

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