It’s exciting to get a gift basket sale, especially when it appears by email.
Here’s one I received last week.
Am Mr John Stones.I would like to place an order of (Heat Shrink Wrap)from your company to Haiti,kindly email me with the types you have and their prices and also ,your term of payment.Waiting for your prompt responses.
If you believe that this is a real sale, think again.
This email order is a fake, and telltale signs that it’s fraudulent are found throughout the text.
- Bad grammar
- Incorrect punctuation
- One run-on sentence
Watch your time uncovering the facts
Such emails were frequent in the early 2000s, and unfortunately, some gift basket designers allowed these fake communications to waste valuable time, taking them away from real business.
Online discussions featured one designer asking others for their opinions about the communication before she learned the truth and discarded the fake order.
Some designers shared their responses to the email, asking for a detailed account of what the criminal wanted and how they expected to pay.
While you can spend time doing the same, the wise choice is to delete it and take action on marketing to prospects and customers who are true buyers.
Fake sales show up in other ways
Fraudulent orders can also arrive by telephone. This type can be more difficult to detect.
Years ago a person called me to order a gift basket, stating that she did not want to put her credit card number into my online shopping cart.
I wrote down the order, but an hour later I realized I neglected to ask one question. I called the phone number and began the conversation.
“Hello, is this Amy?”
The voice didn’t sound the same, but I continued.
“This is Shirley George Frazier with GiftBasketBusiness.com. I have one question about your recent order.”
There was a quick pause, and then she said:
“Okay, Amy. Thank you.”
I immediately knew that Amy did not order the gift basket. If she did place the order, Amy would have taken a few moments to finalize the details.
How do you combat fake orders?
- Match all details required for payment (know what to document)
- Get in-person or digital signatures (very easy process today)
- Review the credit card company’s fake credit card notifications
What gift basket order did you almost complete before learning it was fraudulent?