When you decide to start a gift basket business, it’s important to not only think about the design part but also the business part.

I’ve heard from many aspiring designers who have great talent. Their gift baskets are masterfully made. However, their business talent is lacking, and although they recognize this fact, they’re not as committed to sales and marketing.

This imbalance causes big problems, which include:

  • Unsold baskets taking up space around the home
  • Money spent to buy supplies that are never sold
  • Families in turmoil due to money seemingly spent in vain

Time to pick a side

Getting into Gift Baskets, by Shirley George Frazier. All rights reserved.

It’s fine to make gift baskets as a hobby. Is that how you started? You develop a talent for gift basket making that leads to friends, family, and co-workers requesting gift baskets for a wide range of occasions.

You don’t know if your talent will lead up to a full-time business, so you spend money when needed for occasional designing.

That’s okay. This frame of mind represents money spent wisely because you only buy when an occasion occurs.

Problems start, whether with budgetary constraints or within the family, when you treat a hobby as though it’s a money-making enterprise.

Gift baskets and supplies are everywhere in your home. They’re in the kitchen, in front of the big screen television, and even in the baby’s room and bathroom tub.

Now it’s a nuisance to others in your home, and it may even sour your perception of the business if it’s in your way, too.

The choice is yours

Gift Basket Marketing, Vol. 1, by Shirley George Frazier. All rights reserved.

When you decide to make gift baskets, you have to pick a side. You either make them as a hobby, or you choose to start a business. There’s little room for toggling between the two because of the monetary investment and space required at whatever location you select for gift basket making.

Family friction is the last thing you want. In fact, family will be your biggest and loudest cheerleader if you start right. This is one of the lessons I share in the new Gift Baskets for Fun or Profit mini course. Family has the capacity to:

  • Help you choose great-tasting products
  • Market your hobby or business without fuss
  • Assist you with lots of design and sales details

See what’s in store for you in the Gift Baskets for Fun or Profit course when you sign up. It will help you get off the “starting a hobby or business” fence. Most of all, the course will jump start your successful design profession and keep you balanced every day of your gift basket-making life.

Ready to begin? Go here.

Shirley George Frazier

In the gift basket world, all roads lead to Shirley George Frazier, the industry’s reigning expert and international authority. Shirley is chief basketologist at Sweet Survival LLC and author of the industry’s best-selling books, How to Start a Home-Based Gift Basket Business, The Gift Basket Design Book, and Marketing Strategies for the Home-Based Business. Shirley works with retailers of all size and home-based entrepreneurs to successfully sell gift baskets to their chosen clients. Shirley is also a frequent speaker at events and instructor of the popular online course, Start Your Own Gift Basket Business. Contact Shirley to speak at your event or call 800-640-8521 to schedule a consultation.

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