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How would you feel if you expected your customer to pay for a gift basket 30 days after delivery, and
As I walked the aisles last year reviewing exhibits at the National Retail Federation (NRF) trade show held in New
My mentor revealed to me (and others in the mentorship group) an alternative marketing method that each of us in
You are so lucky to make gift baskets today, and I admit that I'm envious. There was little-to-no training on
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If you haven't updated your website or sent marketing materials (mailed or in person) about your holiday gift assortment to
The New York International Gift Fair (now known as NY Now) was my go-to trade show to find exhibitors with
In building my gift basket business, I knew that information about the industry would be critical to my success. That
No one likes a dismal experience when spending money. You don't like it, and neither do your customers. When a
Less than 24 hours -- that's all the time I had to create four gift baskets for a close friend.
Being prepared for disruptions is nothing new in business as is also true in your personal life. You're not in
Teaching the online course, Start Your Own Gift Basket Business, is one of the top highlights of my participation in
Attending trade shows to find products for gift baskets was my first and only buying method. For me, buying potato
Many of my clients want their gifts and baskets delivered to unsuspecting receivers. The person receiving the gift was a
"How do you price gift baskets so you make money?" is one of the most frequently-asked questions I receive in