You are so lucky to make gift baskets today, and I admit that I’m envious.

There was little-to-no training on being successful in this industry when I started. The closest item to gift baskets was its distant cousin, fruit baskets, and that’s totally different than the creations you and I make.

Now you have so much information to cut your success time in half. There’s no excuse not to make sure you have access to the following, areas of business ownership that are vital and supportive.

First group

People who buy aren’t just friends and family. Search for people who need gift baskets to keep their business doors open.

Payment systems
If you don’t have multiple ways to receive money, you will process few orders until you accept credit cards and online payments.

Studio space
Gift baskets sitting in the bathtub and on the kitchen table make for an unhappy home, especially if you live with others.

Just because your first try at selling gift baskets doesn’t result in sales doesn’t mean you’ll never sell. Stay optimistic.

You cannot practice business operations, whether designing or administration, without knowing the latest techniques.

Second group

Getting into Gift Baskets, by Shirley George Frazier. All rights reserved.

Wholesale products
Buying at high markup prices from retailers reduces your profit. Find local wholesalers selling quality merchandise.

Curb compulsive spending
Don’t purchase items because it’s on clearance. This practice usually wastes money and space needed for products customers want.

Business cards
These mini billboards are the most-inexpensive way to market your products and services in professional and casual environments.

An online presence allows local and international prospects to see what you offer, turning them into buyers who want what you create.

Seek people who have expert knowledge specific to the gift basket industry to guide you. It will save time and money in the long run.

Which of these 10 are you missing, and when will you make them part of your business so it thrives each day?

Shirley George Frazier
In the gift basket world, all roads lead to Shirley George Frazier, the industry's reigning expert and international authority. Shirley is chief basketologist at Sweet Survival LLC and author of the industry's best-selling books, How to Start a Home-Based Gift Basket Business, The Gift Basket Design Book, and Marketing Strategies for the Home-Based Business. Shirley works with manufacturers and retailers to successfully add gift baskets to their current revenue streams. Shirley is also a frequent speaker at events and instructor of the popular online course, Start Your Own Gift Basket Business. Contact Shirley to speak at your event or call 973-279-2799 to schedule a consultation.

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