No one likes a dismal experience when spending money. You don’t like it, and neither do your customers.

When a customer places an order, she wants to be absolutely confident that everything will be done to her specifications. Most times, the specifics are not difficult. She simply wants confirmation that the person receiving the order will receive it on time and intact. That’s not so hard, right?

Your plan to wow the client

What is your procedure to create a great customer experience?

If you have not developed the steps, or if you perform the procedure in a haphazard fashion, now’s the time to document how to treat the customer.

Put yourself in her shoes as you think about the communication you’re about to create that will be distributed after an order arrives in your studio.

  • Is sending updates by email appropriate, or are phone calls better?
  • If you don’t have a product in stock, do you tell the customer or make the design without stating the change?

These are just two questions you must answer as you create your quality assurance policy or whatever you wish to call the procedure.

Keep it simple

Here are 10 easy steps I can recall that may be helpful as you develop or update your own policy. You’ll find lots more customer support tips in the book, How to Start a Home-Based Gift Basket Business, autographed to you by me when you order. That’s part of my customer service.

Each of these steps is delivered by email although you can change some procedures for delivery in another format.

1. Thank the customer as you verify the order.

2. Confirm that the order is being created.

3. Photograph the finished design and send the photo to the customer.

4. Acknowledge when the order is shipped.

5. Ask the customer for additional orders.

6. Verify the order’s arrival at the recipient’s location.

7. Thank the customer once more for the order.

8. Ask the customer to share any order problems.

9. Remind the customer about upcoming gift basket occasions.

10. With permission, add the customer to your email list.

What, from this list, would you add to your customer service policy, and what would you omit?

Shirley George Frazier
In the gift basket world, all roads lead to Shirley George Frazier, the industry's reigning expert and international authority. Shirley is chief basketologist at Sweet Survival LLC and author of the industry's best-selling books, How to Start a Home-Based Gift Basket Business, The Gift Basket Design Book, and Marketing Strategies for the Home-Based Business. Shirley works with manufacturers and retailers to successfully add gift baskets to their current revenue streams. Shirley is also a frequent speaker at events and instructor of the popular online course, Start Your Own Gift Basket Business. Contact Shirley to speak at your event or call 973-279-2799 to schedule a consultation.

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