Attending trade shows to find products for gift baskets was my first and only buying method.

For me, buying potato chips and pretzels at the supermarket was a no-no. Such items would never make my gift baskets special. In fact, supermarket products would let customers calculate the gift’s true cost, compare it to my sales price, and immediately decline buying.

In my eyes customers would see no value whatever and possibly decide to make the same gift basket I displayed because they could buy those products themselves.

Finding unique foods and gifts to fill your gift baskets is not a difficult task. After all, you want products that showcase your talent.

Such products also make the recipient feel as though you went to the ends of the earth to find goods just for her. This is why filling gift baskets with traditional brand name items is not a wise choice, especially if you are in business.

Be choosy

It’s a well-known fact that wholesalers must sell their goods in as many places as possible to increase revenue. That’s understandable. However, not all wholesale products are found in every store worldwide. This means you have a better than average chance of filling your gift baskets with products that most people have never seen.

When I conduct in-person gift basket classes (there’s also an online gift basket course with new sessions launched each month), I have to buy items that aren’t in every supermarket and dollar store.

My mission is to help aspiring designers create gift baskets they are proud to sell to customers if each one was being made for sale. That won’t happen with products from Lays, Planters, or Nabisco.

There is nothing wrong with including these brands in hobby designs. Entrepreneurs must search for products that do not include traditional brand names.

Books - Gift Basket Business

Products for my classes were found at local farmers markets and specialty stores. They offered popcorn, cookies, mints, and sweets in quality packaging, and the goods were delicious, too.

I wanted to buy directly from wholesalers, but that choice would have been a disaster, a topic for another article.

Start searching

You have lots of choices to find gift basket products that turn your designs into masterpieces that everyone wants to receive. Some of the products you might search for are listed in the article, Foods and Gifts on Your Gift Basket Shopping List.

Here’s a list of places to find your perfect inventory.

  • Attend trade shows
  • Find goods at local events
  • Look for industrial business parks
  • Discover floral wholesale suppliers
  • Check U.S. state agriculture sites
  • Search for specialty food organizations
  • Visit retailers selling packaged foods (then find the manufacturer online)
  • See what’s at wholesale clubs (then find manufacturers online)
  • Research permanent wholesale trade marts
  • Look at product labels in retail stores (then find the manufacturer online)
  • Conduct an online search for local suppliers

In which of these places will you begin finding products that are worthy of your gift basket designs?

Shirley George Frazier
In the gift basket world, all roads lead to Shirley George Frazier, the industry's reigning expert and international authority. Shirley is chief basketologist at Sweet Survival LLC and author of the industry's best-selling books, How to Start a Home-Based Gift Basket Business, The Gift Basket Design Book, and Marketing Strategies for the Home-Based Business. Shirley works with manufacturers and retailers to successfully add gift baskets to their current revenue streams. Shirley is also a frequent speaker at events and instructor of the popular online course, Start Your Own Gift Basket Business. Contact Shirley to speak at your event or call 973-279-2799 to schedule a consultation.

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