In building my gift basket business, I knew that information about the industry would be critical to my success.

That knowledge was reinforced during my employment at numerous financial corporations. Executives and supervisors received industry magazines by mail each month. The company library contained back issues of publications. The reception area’s coffee table displayed magazines about the industry and professionals at the top of their field.

Libraries local to the general area were my hangout during lunch and after work. I could not get enough information about gifts, gourmet products, and industry supplies. Each publication led to the discovery of another. I gathered every bit of intelligence possible before making my first gift basket.

Information at your fingertips

If you’re searching for details to make finding products and supplies easier, as well as learning about industry problems and solutions from other retailers, you’ll find a list below of current publications available by mail or in digital form.

Some of these trades have been around for decades while others are new (within 10 years of existence) or have changed their name to better reflect their mission. A few are free of charge while some require payment.

These publications occasionally include gift basket topics. In fact, one of the last feature articles was written by me about five years ago for Gifts & Decorative Accessories. However, that’s no reason to be disinterested. There’s plenty of insight on products, and tips to build your business are regularly posted.

One cool thing about these magazines is that your business can be featured in any of them.

Inside information on obtaining that type of coverage is often requested by designers like you, which I happily reveal during a coaching session. Such promotion is important to expand your industry notoriety and expertise.

How to find them

Perform an online search to locate each publication’s website. Review the site to discover what each magazine covers. Then, if you’re interested in the contents, look for the subscribe link on the site’s menu to learn how to receive a copy.

  • Gift Shop Magazine
  • Gifts & Decorative Accessories
  • Gourmet News
  • Specialty Food Magazine
  • Specialty Retailer
  • Stationery Trends

What industry publication have you found that is not listed here?

Shirley George Frazier
In the gift basket world, all roads lead to Shirley George Frazier, the industry's reigning expert and international authority. Shirley is chief basketologist at Sweet Survival LLC and author of the industry's best-selling books, How to Start a Home-Based Gift Basket Business, The Gift Basket Design Book, and Marketing Strategies for the Home-Based Business. Shirley works with manufacturers and retailers to successfully add gift baskets to their current revenue streams. Shirley is also a frequent speaker at events and instructor of the popular online course, Start Your Own Gift Basket Business. Contact Shirley to speak at your event or call 973-279-2799 to schedule a consultation.

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