Many of my clients want their gifts and baskets delivered to unsuspecting receivers. The person receiving the gift was a huge help in some manner. She retrieved mail while my client was on vacation or took dogs for daily walks.

I have to call the recipient to ensure that she’s home to receive the gift basket. One thing always happens. The recipient wants to know who is sending the gift.

It’s a valid point in this security-conscious society. No one wants anything they’re not expecting from someone they don’t know. News stories are beginning to expand on this topic, such as a recent problem reported in Kansas.

Create your method

It’s taken a while to get my system in place, one that tells recipients that a gift is on the way. The first time I was asked about the sender was unexpected (I was new to gift baskets!), so I simply revealed the client’s name.

Now I have a method that alerts the person without telling them exactly who’s sending the gift, and it works brilliantly.

Such a method is needed as you begin getting orders from corporate clients, which I cover in the two-hour webinar, Get 5 Clients in 1 Week.

The webinar not only reveals how to get corporate accounts but also how to keep them as you get more orders and easily operate your growing business.

Details about the webinar are here. It’s delivered immediately when you order.

Be a model for good service

Getting into Gift Baskets, by Shirley George Frazier. All rights reserved.

It’s important to notify your clients about scams that occur so your gift baskets are viewed as “safe” by every recipient.

I launch a yearly campaign that alerts my customers to the latest problems and how to combat it. This is part of customer service that you can provide to:

  • Keep clients aware of your business
  • Be seen as a model corporate citizen
  • Get media coverage this holiday season

What’s your system for telling recipients that you’re arriving with an unexpected gift without letting them know who’s sending it?

Shirley George Frazier
In the gift basket world, all roads lead to Shirley George Frazier, the industry's reigning expert and international authority. Shirley is chief basketologist at Sweet Survival LLC and author of the industry's best-selling books, How to Start a Home-Based Gift Basket Business, The Gift Basket Design Book, and Marketing Strategies for the Home-Based Business. Shirley works with manufacturers and retailers to successfully add gift baskets to their current revenue streams. Shirley is also a frequent speaker at events and instructor of the popular online course, Start Your Own Gift Basket Business. Contact Shirley to speak at your event or call 973-279-2799 to schedule a consultation.

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