Do customers know about phone and delivery problems caused by fraud? Here’s how to alert clients about gift basket scams so they trust you.
Safety first
Many of my individual clients order gifts and baskets for surprise deliveries to friends and family members. For example, one person collected mail while my client was on vacation. Another took pets for daily walks.
I have to call such recipients ahead of time to ensure that they are home to receive gift baskets that cannot be left out in the open. When I call, one thing is sure to happen. The recipient wants to know who is sending the gift.
It’s a valid point in this security-conscious society. No one wants anything anonymous from people outside of their circle. News stories are talking about this topic, such as a delivery problem occurring in Kansas.
Create your method
It’s taken a while to get my system in place within my marketing plan, one that informs recipients about upcoming deliveries. Now I have a method that alerts people without telling them exactly who’s sending the gift, and it works brilliantly.
Such a method is mandatory as you begin receiving orders from corporate clients. Don’t yet have a process? Let’s create yours during our private discussion.
Be a model for good service
It’s important to notify your clients about scams that occur so your gift baskets are viewed as “safe” by every recipient.
I launch a yearly campaign that alerts my customers to the latest problems and how to combat it. This is part of customer service that you can provide to:
- Keep clients aware of your business
- Be seen as a model corporate citizen
- Get media coverage every holiday season
Now that you have ideas on how to alert clients about gift basket scams, what will be your system to tell recipients that you’re arriving with a gift without letting them know who’s sending it?
