Are you beginning to learn how to enclose your gift baskets? This article will convince you that cellophane is your new best friend.

A sturdy product you can count on

Many designers have a hard time wrapping cellophane around gift baskets, but that won’t happen to you once you watch the above video demonstration!

There’s also more insight and color photographs in The Gift Basket Design Book that features this well-known product.

Cellophane has big benefits when it comes to buying, adding, and finishing it around your completed gift baskets. Here’s the pros:

  • Easy to find at craft stores and through wholesalers
  • Stores easily on a shelf or in a corner
  • Made in various widths and lengths
  • Available clear or in prints
  • Durable when traveling

Cellophane’s nickname is cello, and sometimes it’s called film. It’s made in sizes from 20 inches to 40 inches in width. The 20-inch width is great for small gift baskets, and 30 inches reigns as the most-popular size because it accommodates many gift basket styles.

As for length, cello is available in 100-foot rolls, but some suppliers specialize in 500-foot rolls. That length will last for quite a while unless you make hundreds of gift baskets each week.

Agree to disagree

Many gift basket designers start and stay with cellophane (versus using shrink wrap, another worthy closure material) because of its simplicity, easy access from a variety of sources, and reliability to keep the gift’s contents closed securely when shipped.

Some designers disagree with cellophane being easy to use, as folding and closing the sides in a smooth manner is not always simple. However, with practice you can masterfully control cellophane and create a true work of art.

The lowdown on cello

You’ll find cellophane in clear and printed formats (flowers, fruit, birds, rice, palm leaves, stars, written words, etc.). In the article, Gift Basket Products, So Easy to Find, you’ll learn about other items on your must-have list.

There are also opaque and pastel colors which are usually wrapped around Easter baskets found in retail stores.

I can’t introduce cellophane to you without mentioning the word gauge. Gauge defines the cellophane’s thickness and durability. The higher the gauge number, the stronger the product, which is what you want. This comparison is similar to a roll of Reynolds Wrap aluminum foil versus the store brand foil option.

The gauge number is higher when it’s purchased from a wholesale supplier, the source where professional gift basket designers buy their goods. Cello found at craft retail stores is usually thinner, and that causes the film to tear easily. That’s the biggest complaint about cellophane and why a higher gauge is sought.

Other suppliers

Cellophane is also found at warehouse club stores, especially during end-of-year holidays, and the gauge is often adequate through these sellers.

Unfortunately, gauge is not mentioned on a cellophane roll, so you may go through trial and error before finding a good source.

My advice – try cellophane, and watch the video (or get the book) to close your gift baskets the right way every time.

What experiences, good or not so good, have you had with cellophane?

Shirley George Frazier
In the gift basket world, all roads lead to Shirley George Frazier, the industry's reigning expert and international authority. Shirley is chief basketologist at Sweet Survival LLC and author of the industry's best-selling books, How to Start a Home-Based Gift Basket Business, The Gift Basket Design Book, and Marketing Strategies for the Home-Based Business. Shirley works with manufacturers and retailers to successfully add gift baskets to their current revenue streams. Shirley is also a frequent speaker at events and instructor of the popular online course, Start Your Own Gift Basket Business. Contact Shirley to speak at your event or call 973-279-2799 to schedule a consultation.

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