Baskets and ContainersGift Baskets

How Combining Two Baskets Doubles Your Income

How Combining Two Baskets Doubles Your Income, by Shirley George Frazier. All rights reserved.

A huge bazaar I attend twice a year features hundreds of empty baskets that are donated for sale.

I can’t help seeing what’s available even if I don’t need to buy any because, like you, I’m a basket lover.

Unique containers and other types of vessels are at this event, too. However, I visit the baskets first to see large and small vessels as well as interesting shapes that I know my customers love to give for every occasion.

Small baskets are always available. You know the size I’m referring to — those tiny baskets that hold just two or three items. People who don’t participate in the gift basket industry see that size as one to give away or throw away because they don’t see the value. But we see it, right?

When creating gift baskets, these small-sized vessels are perfectly positioned within a larger basket. It adds height, depth, and value to the design. You add a few products in the smaller basket while larger or heavier foods and gifts are placed in the large basket.

The above video provides some detail on this while videos in the Gift Basket Channel show in-depth design skills to create these one-of-a-kind masterpieces.

Two weaves works wonders

The Gift Basket Design Book

It’s not necessary to have both baskets made in the same style to create this design.

You can select two baskets that complement each other without it being made in the same manner.

For example, a small square basket complements a large round one. A large oval basket pairs well with a small oval made differently than the larger basket.

Don’t be critical of the two-basket styling, especially when you begin teaming them together. Sometimes your mind tells you it won’t work.

Quiet your mind, and let your creativity expand and unfold to make dazzling designs that customers enjoy giving and recipients love receiving.

Here’s a five point list of why the two-basket gift is a dynamic part of your business.

1. Shows off your creativity.
2. Adds height to the design.
3. Increases your income.
4. Creatively uses small baskets.
5. Elevates you above competitors.

Which basket shapes will you put together for an upcoming occasion?

Shirley George Frazier
In the gift basket world, all roads lead to Shirley George Frazier, the industry's reigning expert and international authority. Shirley is chief basketologist at Sweet Survival LLC and author of the industry's best-selling books, How to Start a Home-Based Gift Basket Business, The Gift Basket Design Book, and Marketing Strategies for the Home-Based Business. Shirley works with manufacturers and retailers to successfully add gift baskets to their current revenue streams. Shirley is also a frequent speaker at events and instructor of the popular online course, Start Your Own Gift Basket Business. Contact Shirley to speak at your event or call 973-279-2799 to schedule a consultation.

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