My first time making a college gift basket didn’t occur because a customer asked me to make one. A writer for the best-known gift trade magazine asked me to make one to feature in her article.

The picture you see above is the finished design.

It was easy to put it together, and for authenticity, I drove to a university’s location and set up the photo shoot on their front lawn.

College sales make the grade

The photo and description on how to make back to school gift baskets was so popular that I received dozens of orders that year. I didn’t think orders would arrive, especially since there’s strong competition in my area, but my experience proves that you never know who will see your publicity.

These gift baskets, mainly sold in late summer, may not be on your sales list. If not, my question is why not?

Perhaps the college market isn’t big in your area, or maybe you tried these baskets in the past and your efforts yielded no sales. In that case, your decision is understandable, but I urge you to take another look at the potential.

Where to find ideas to sell

Gift Basket Marketing, Vol. 1, by Shirley George Frazier. All rights reserved.

How will you market your college gifts? I can think of many options, including ones that directly target school staff. That’s a group you wouldn’t consider as part of the target market.

You’ll find good ideas in the two ebooks, Gift Basket Marketing, Vol. 1 and Vol. 2. Any of the total 104 marketing insights can bring you huge sales.

You’ll certainly make more than the cost of the ebooks. The key is taking action after reading the content and taking notes on what ideas you’ll try.

There was no Internet when I began selling back to school baskets. Looking back, that made my marketing very focused, and I prospered. Looking at today’s options, you have many more opportunities. The goal is to choose the right ones that target your intended customers.

How will your sales score an A as students return to college?

Shirley George Frazier
In the gift basket world, all roads lead to Shirley George Frazier, the industry's reigning expert and international authority. Shirley is chief basketologist at Sweet Survival LLC and author of the industry's best-selling books, How to Start a Home-Based Gift Basket Business, The Gift Basket Design Book, and Marketing Strategies for the Home-Based Business. Shirley works with manufacturers and retailers to successfully add gift baskets to their current revenue streams. Shirley is also a frequent speaker at events and instructor of the popular online course, Start Your Own Gift Basket Business. Contact Shirley to speak at your event or call 973-279-2799 to schedule a consultation.

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