Right now, as you read this, thousands of individuals and corporations are calling a gift company to place an order.

That order is for anything from a birthday gift to a thank you basket for a department with 100 employees.

Did you get one of those calls? If not, your gift basket business isn’t on anyone’s radar, and that’s a shame.

After all of the studio setup, product selections, and video watching, you’re still not the front runner who’s called for the sale.

The money, as well as the opportunity for additional sales and referrals, don’t belong to you.

That must stop.

In this last half of the year, it’s time to make smart moves that change your sales from lackluster to lucrative.

Changes include better buying practices, a more-focused state of mind, and steady promotions. With that, you’ll notice sales arriving slowly and then at a fast pace if you plant seeds now.

The top contenders

Here are eight of the biggest shortcomings to change.

Not going after bigger accounts.
Get out of your comfort zone and start promoting to big budget firms.

Satisfying everyone except you.
Are you making too many concessions to get a sale resulting in low profits? That has to end.

Using the wrong pricing model.
Keystoning may be fine to test the market, but you cannot make money in the long run at that level.

The Gift Basket Design Book

Bending over backwards just to get a sale.
Don’t act desperate while trying to get the order. Recognize the value in your expertise.

Buying everything from retailers.
Guess who’s making the real money here, them or you? Buying single products will always be more costly.

Not selling every week.
Sporadic sales are fine if gift baskets are a hobby. As a business, it’s mandatory to sell weekly if not daily.

Letting competitors get most orders.
People buy gifts every day, and if those sales aren’t yours, take action to get those orders.

Not marketing, period.
Every action revolves around marketing. I’ve written about this most recently in this article and this article, too. Market every day without fail.

Change the condition

Start the make money ball rolling by taking action on one of these eight problems.

My suggestion is to choose the easiest one to solve first. Let the next select be one that seems difficult to do because that’s just it — it seems difficult. The action you’ll take is new but one you can fix faster than you realize, which is a satisfying reality for the many designers I coach each week. Let’s talk today to get your business on track.

Which of these situations will you solve first, or is there another problem you need to handle?

Shirley George Frazier
In the gift basket world, all roads lead to Shirley George Frazier, the industry's reigning expert and international authority. Shirley is chief basketologist at Sweet Survival LLC and author of the industry's best-selling books, How to Start a Home-Based Gift Basket Business, The Gift Basket Design Book, and Marketing Strategies for the Home-Based Business. Shirley works with manufacturers and retailers to successfully add gift baskets to their current revenue streams. Shirley is also a frequent speaker at events and instructor of the popular online course, Start Your Own Gift Basket Business. Contact Shirley to speak at your event or call 973-279-2799 to schedule a consultation.

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