ClassesGift Baskets

Five Missteps My Students Make

Five Missteps My Students Make, by Shirley George Frazier. All rights reserved.

Teaching the online course, Start Your Own Gift Basket Business, is one of the top highlights of my participation in this industry.

Other huge successes include:

  • Writing How to Start a Home-Based Gift Basket Business and The Gift Basket Design Book, the industry’s best-selling books
  • Speaking at trade and consumer shows from Portland, Maine to Los Angeles, California, and many locations between those points
  • Creating gift basket prototypes along with business plans for some of the largest retail stores and wine shops in the U.S.

The course allows thousands of individuals from all over the world to have immediate access to me 24 hours a day, 7 days a week. They can ask me absolutely anything they need to know about gift baskets.

Most of all, I can customize the basic lessons to help students create a specific plan for success according to wherever in the world they live. I find suppliers, create scripts to get sales, and much more during the six weeks we’re together.

Similar to done-for-you support, all they have to do is ask for guidance, and when the course is done, each student can download and print a certificate of completion.

Questions asked and comments shared during the class are beneficial for all students and me as well. I get to understand exactly what may hold a student back from succeeding and proceed to share my knowledge so that nothing blocks their opportunities.

I consider any unknowns revealed in the class’s discussion forum to be potential missteps, not mistakes. We all have preconceived notions about business ownership, and until you learn the truth, you’ll think something else that’s not true.

The beauty of being in the class is that the missteps turn into truths and wisdom that boost each student’s confidence.

What we solve in class

Here are five concerns that I help students solve.

Purchasing all gift basket items from a dollar store.
This low-cost store is fine for buying design training materials but not necessarily for actual gift baskets you offer for sale, especially if you’re starting a business.

Books - Gift Basket Business

Buying products at retail price from brand-name stores.
Such stores include Bath & Body Works and Disney. It’s virtually impossible to buy these specialty products at wholesale cost unless you’re buying a substantial amount of goods. Buying merchandise at these retail stores translates into high gift basket prices that customers rarely pay.

Designing gift baskets wide rather than tall.
Products ought to sit at the rim of the basket or container, which elevates height. Until you know design mechanics, you won’t know how to achieve this technique. I give students access to a 90-minute video not available anywhere else so they get it right.

Starting business with only friends and family in mind as customers.
While it’s true that gift baskets are purchased more often than an insurance policy, the number of people in one’s circle includes many more potential buyers within a wider circle than first considered.

Thinking that wholesalers don’t exist in their area.
Firms offering high-quality merchandise at a fraction of retail stores’ pricing exist everywhere. You simply need to learn how to find them, and that’s what I do for each student who requests my help.

What’s the first question you’d ask me in the online Start Your Own Gift Basket Business course that will help you overcome a potential misstep?

Shirley George Frazier
In the gift basket world, all roads lead to Shirley George Frazier, the industry's reigning expert and international authority. Shirley is chief basketologist at Sweet Survival LLC and author of the industry's best-selling books, How to Start a Home-Based Gift Basket Business, The Gift Basket Design Book, and Marketing Strategies for the Home-Based Business. Shirley works with manufacturers and retailers to successfully add gift baskets to their current revenue streams. Shirley is also a frequent speaker at events and instructor of the popular online course, Start Your Own Gift Basket Business. Contact Shirley to speak at your event or call 973-279-2799 to schedule a consultation.

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