How do you take outstanding photos that turn prospects into buyers? Start with these four steps to great gift basket pictures.
Focus your mission
How do professional designers create such beautiful gift basket pictures where there’s nothing distracting in the background?
The answer develops within your marketing plan. From there, the problem is quickly solved once you know the four steps to great gift basket pictures.
Location
Start by choosing a place in your gift basket studio or another location with empty wall space. You don’t want anything distracting people from seeing your gift basket masterpiece.
If the wall itself is a color that’s too bold (yellow, red, green, etc.) as a backdrop, cover it with a white or cream-colored fabric purchased at any fabric store. Another option is to buy a large, light-colored canvas from an art store.
In either case, the fabric or material is to be draped in the background directly on the wall or hang from hooks attached to the ceiling. You want your background material to be smooth so folds don’t appear. Steaming the fabric is also an option.
Lights
Lighting is a huge factor in taking great pictures. Pedestal lights that face either side of the gift basket produces bright and attractive photographs. You can purchase pedestal lights at most home improvement stores.
Tutorials on how to light a photographic space are available on YouTube. See and hear what experts share so you know what to buy and how to set up the area.
Camera
The better option today for photography is with a smartphone. Digital cameras are also helpful if you have difficulty with your phone’s camera.
You’ll need a floor model or tabletop tripod to stabilize the smartphone as well as a mount that grips the phone so it easily screws into the tripod.
Tripod
Invest in a tripod to hold your smartphone as pictures are taken. As much as you try to hold your phone without shaking, the act of breathing will always cause movement. This is true even if your phone contains internal stabilization. Such movement creates unclear photos versus the sharp appearance you get from placing the smartphone on a tripod.
These are your four steps to great gift basket pictures. Pedestal props, picture-enhancing software, and photography stations, are additional options.
What problems have you experienced when setting up your photos so customers buy frequently?
