Gift Baskets

What a Gift Basket Day Looks Like

What a Gift Basket Day Looks Like, by Shirley George Frazier. All rights reserved.

People rarely question what you do all day at a corporate job.

That’s because you do what people consider as normal.

Paperwork. Phone calls. Chit chat with co-workers. Lunch. A meeting. More chit chat. Then you go home.

That model changes when you’re a gift basket designer, and that’s when the questions get interesting.

What do you do all day?” is what one person asked me a few years after I started my gift basket business.

You know what? I had to think about my answer. There was a definite flow to my work style that was different than when I worked for someone else.

What did I do?

A task breakdown

You may be asking that same question if you don’t yet make gift baskets full time, or perhaps this question makes you think about your own work style if you are in the business.

My designer clients maximize their time from the moment they awake until they close the office door at day’s end.

Together, we document their objectives according to yearly goals. That strategy defines what’s accomplished.

Here’s what a typical gift basket designer’s day includes (general habits are here, but not everything).

  • Enter the office and check the telephone for messages
  • Follow up customers’ online comments and questions
  • Review and make orders for local and worldwide delivery
  • Call prospects who expressed interest in ordering
  • Experiment with new gift basket designs
  • Check inventory for product availability
  • Change website pages as needed

Behind the curtain

Gift Basket Marketing, Vol. 1, by Shirley George Frazier. All rights reserved.There’s a healthy dose of marketing and administrative work done each day that results in sales even if your day doesn’t mirror the above list.

That’s a huge part of this business no one sees but is vital for success.

People on the outside think that orders magically appear. Let’s set the record straight. There is no fairy dust that gets sprinkled on the telephone to make it ring.

You work every day to get orders and receive payments from individuals and corporations that need gift baskets for every imaginable occasion.

How do you make sure your day is all about business?

  • Plan your activities
  • Promote through marketing
  • Know your region
  • Pursue education
  • Track competitors

When another entrepreneur shows interest in the business of gift baskets and asks what you do all day, what’s your response?

Shirley George Frazier
In the gift basket world, all roads lead to Shirley George Frazier, the industry's reigning expert and international authority. Shirley is chief basketologist at Sweet Survival LLC and author of the industry's best-selling books, How to Start a Home-Based Gift Basket Business, The Gift Basket Design Book, and Marketing Strategies for the Home-Based Business. Shirley works with manufacturers and retailers to successfully add gift baskets to their current revenue streams. Shirley is also a frequent speaker at events and instructor of the popular online course, Start Your Own Gift Basket Business. Contact Shirley to speak at your event or call 973-279-2799 to schedule a consultation.

Leave a Response