Long before I located great places for high-quality foods, snacks, and gifts to fill my gift baskets, I knew where I would not buy it:

  • Supermarkets
  • Thrift stores
  • Retail shops

Foods and gifts exist in these places. However, the prices are marked up for profit, so if I purchased products in those places, it would be no bargain.

Even if I bought products in the clearance section, I used lots of time and energy removing labels and making sure the product had not yet expired.

In addition, buying one product at a time would limit my ability to make gift baskets for corporations.

I’m not putting these places down or saying that a designer who follows this buying method is wrong; it’s just not for me.

Using sources to uncover merchandise

Books - Gift Basket Business

Supermarkets are mentioned in the book, How to Start a Home-Based Gift Basket Business, as a place to find numerous gift basket items.

The way I use supermarkets and other shops is to see what’s on the shelves. It’s important to review products you can see and touch so you recognize what’s in the area.

That knowledge helped me to determine what not to buy.

I never wanted a customer to come to me and say:

Hey, I can get this at (store name).

I need to be unique in a world where amateur gift basket makers fill their designs with pasta sauces and potato chips sold everywhere.

My way of thinking was, and still is, to follow how owners of traditional retail businesses think, and that is:

    Where can I find products that allow me to stand out and be different so customers come back to me for exclusive merchandise on their must-have list?

Such products do exist. It’s not all exclusive, but the products I buy aren’t on every retail shelf.

An easy way to find the good stuff


Legendary gift basket designer, Flora Morris Brown, and I collaborated on a CD to share places in every area of the world where you can walk in and buy gift basket snacks and gifts that are not found in popular stores.

Flora and I covered lots of miles, both together and alone, to find and document this information on the CD, How to Find Products In and Around Your State.

It’s also available as a digital download.

I bet the dozens of locations we uncover will reveal secret spots in your area you didn’t know exist.

Where is your favorite place to buy gift basket foods, snacks, and gifts?

Shirley George Frazier
In the gift basket world, all roads lead to Shirley George Frazier, the industry's reigning expert and international authority. Shirley is chief basketologist at Sweet Survival LLC and author of the industry's best-selling books, How to Start a Home-Based Gift Basket Business, The Gift Basket Design Book, and Marketing Strategies for the Home-Based Business. Shirley works with manufacturers and retailers to successfully add gift baskets to their current revenue streams. Shirley is also a frequent speaker at events and instructor of the popular online course, Start Your Own Gift Basket Business. Contact Shirley to speak at your event or call 973-279-2799 to schedule a consultation.

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