If you’re overwhelmed by the thought of marketing your gift baskets, this article is for you.

First, control your mind

For some reason, your mind will try to keep you in a comfort zone, one that actually isn’t comfortable because it’s a zone that makes you no money.

Gift Basket Marketing, Vol. 1, by Shirley George Frazier. All rights reserved.

Understand this (and tell your mind to understand it, too):

People love to give gifts!

The more that chosen gift is different from what they usually select (flowers, gift cards, etc.), the better. That’s where you and your gift baskets enter the picture.

What you offer is something unique, a gift that the customer and recipient have neither seen nor experienced. This fact on its own makes marketing easy.

Next, stop writing and talking about you

Another fact that convinces people to buy is your spoken or written message. For example, take the words “I” and “we” out of the equation when you write or talk. You put the customer and recipient first when you don’t talk about “I” and “we.”

What you say and write is not about what you make – the language must focus on the gift-giving occasion that bonds people or companies.

When you stop talking about how you make gift baskets and start talking about the emotional bond that occurs during the giving, sales will grow. The 104 ideas you find in Gift Basket Marketing, Vol. 1 and Vol. 2, go into detail on how to increase your bank account.

Finally, it’s okay to remind people

You may also think that people are tired of hearing about your business. That’s false thinking (unless people start running away when you enter the room or walk down a street!).

People are living their lives rather than thinking or remembering what you offer. As you hear conversations, let the discussion remind you about great gift basket stories you hear from customers, and share the story during ongoing conversations.

Faces light up as listeners understand the connection, and that puts you in line to be remembered as the first call to make for gift basket orders. Again, marketing made easy.

Position yourself as the ultimate gift solution specialist, the person who knows how to:

  • Make people smile
  • Dry every tear
  • Recall anniversaries
  • Congratulate winners (and second place, too)
  • Celebrate a grand occasion

Look in the mirror – it’s you who knows how to do all of that and more.

Marketing is easy when you see and position yourself as an ally to everyone who needs to celebrate or send condolences.

Yes, it’s you. Now go market!

Shirley George Frazier
In the gift basket world, all roads lead to Shirley George Frazier, the industry's reigning expert and international authority. Shirley is chief basketologist at Sweet Survival LLC and author of the industry's best-selling books, How to Start a Home-Based Gift Basket Business, The Gift Basket Design Book, and Marketing Strategies for the Home-Based Business. Shirley works with manufacturers and retailers to successfully add gift baskets to their current revenue streams. Shirley is also a frequent speaker at events and instructor of the popular online course, Start Your Own Gift Basket Business. Contact Shirley to speak at your event or call 973-279-2799 to schedule a consultation.

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