How Gift Baskets Generate Income for Business, by Shirley George Frazier. All rights reserved.Whether your product line includes one item, a complementary group of items, or merchandise from various lines that looks good and sells well together, gift baskets showcase the collection and sells it spectacularly.

Such results occur every day throughout the world. This is why gift baskets are one of the top five most-selected products purchased or made by corporations, associations, small businesses, and individuals.

It’s outranked by gift cards, jewelry, and liquor but still holds ground against competition that cannot be presented in all circumstances. How outstanding is that?

If you are thinking about creating a gift basket brand or planning to upgrade gift baskets currently for sale, this site is your first and only destination to reach the goal. More than 29 years of supporting large retailers, major corporations, and independent designers exists here at We’ve taught on stage, created prototypes, designed special events, and led more than 100 participants in making gift baskets at popular trade shows.

In all, we know this industry, understand its future better than anyone, and will hand you the keys to generate income from this lucrative revenue stream.

A quick case study

One of our clients, a well-known spirits retailer, contacted us to create holiday prototypes to ship to each of their U.S. stores. Representatives contacted us after realizing the potential for combining products already in stock with complementary foods and accessories. They requested our guidance to (short list):

  • Confirm the expected outcome
  • Source additional inventory
  • Create prototype designs
  • Locate outsourcing partners

Knowledge about products and supplies to pair with existing inventory made easy work of selecting the best items. The client received a review of the selections, and after their approval, we began prototype designing, fine tuning each option and closing it with a tie that could withstand long-range shipping.

As can occur, the time line to approve the prototypes and deliver the final versions onto the selling floor was short. Because of that, the first prototypes were shipped within one week.

Discussions and prototype adjustments continued for just under one month, and the final approval came within deadline.

The last steps took a few days of research. However, available outsourcing partners experienced with design and shipping were contracted, resulting in gift basket displays on the retailers’ shelves in time for holiday sales. The revenue outcome exceeded their expectations, and we continued our relationship by completing additional projects.

Right time to start now

Gift baskets sell every day of the year in small towns and throughout countries. These collections are purchased by heads of state, conference planners, entertainers, young professionals, and anyone who needs to express emotion by deed rather than word.

There is no one who doesn’t appreciate a bundle of foods and gifts, and the only time such a bundle doesn’t satisfy is when it’s made without considering the receiver’s preferences. Ensuring that what you create exceeds expectations is what you receive from us.

With gift baskets, you:

  • Build your brand
  • Share goodwill
  • Express appreciation
  • Apologize for mishaps
  • Welcome new clients
  • Reward productivity
  • Celebrate milestones

There is no other product that delivers these sentiments.

Start the process to build your gift basket brand with one call to us. Every detail about your goals, concerns, and entire process will be identified, documented, and delivered to ensure that your company’s revenue exceeds the expected results. Schedule your introduction call today. Questions before scheduling a call? Contact us here.

Gift baskets are a $6.3 billion industry. It’s time to add this lucrative revenue stream to your brand.

Shirley George Frazier
In the gift basket world, all roads lead to Shirley George Frazier, the industry's reigning expert and international authority. Shirley is chief basketologist at Sweet Survival LLC and author of the industry's best-selling books, How to Start a Home-Based Gift Basket Business, The Gift Basket Design Book, and Marketing Strategies for the Home-Based Business. Shirley works with manufacturers and retailers to successfully add gift baskets to their current revenue streams. Shirley is also a frequent speaker at events and instructor of the popular online course, Start Your Own Gift Basket Business. Contact Shirley to speak at your event or call 973-279-2799 to schedule a consultation.

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