After creating my first DVD, Gift Basket Basics (now part of the Welcome Package you order in the shop), the videographer took photos of the designs shown on the DVD.

He encouraged me to elevate a watercolored fabric I used in the DVD in back of the gift baskets.

I agreed. After all, he was the videographer, the all-knowing person who knew the basics of taking good sales photos – right?

Once I received the photos, I saw the horror of my decision. You can see the result in the above picture.

The watercolor background clashes horribly with the gift basket designs. It’s distracting and does everything to keep my gift baskets in my hands rather than sell anything.

What a lesson. Thank goodness I didn’t pay a separate fee for those pictures.

Eight tips for best results

Getting into Gift Baskets, by Shirley George Frazier. All rights reserved.

Look at any well-known gift basket seller’s website, and you will see the basics for picture taking. You don’t even have to visit the well-known sellers. Search for “gift baskets,” and you’ll find plenty of websites that display designs clearly.

Here’s how to create great photos.

1. Your cellphone camera is great for capturing pictures, and so is a basic handheld camera.

2. Be sure to attach your camera onto a tripod for stability while taking pictures.

3. Find an area with sunlight, lamplight, or similar lighting in your studio or elsewhere.

4. Make sure your lighting does not include shadows. If it does, position your designs so shadows are removed.

5. Add a white backdrop that surrounds your designs in back, beneath, and on the sides. Cream and eggshell colors are fine, too.

6. Snap more than one photo. Capture the picture from the front at different angles so you choose the best one.

7. Store your photos properly through files in your computer’s Pictures folder and also through a cloud-based backup.

8. Write down all of the equipment and supplies needed, and take a picture of the setup so you don’t forget how it’s done.

Learn and get better in time

Years ago, before digital cameras and the Internet were available, gift basket designers would send pictures by mail to prospects so they’d see our expert workmanship.

You had to send pictures you could afford to not get back because they weren’t always returned. If you remember those days, you are truly an expert today.

I look at the above picture and others still in my file and chuckle as I remember the past. Thankfully, I only used one of the pictures on a VHS box when that version was popular.

My hope is that this experience will cut your photo-taking time in half. Yes, there will be time expended on this part of gift baskets, and perhaps you’ll spend money, too, if hiring a professional photographer.

Don’t let this part of the gift basket business stop you from the promotions your designs deserve. No Excuse for Not Taking Pictures expands your education on this topic, and there’s an additional article link included in that story.

What is your biggest dilemma in capturing gift basket photos?

Shirley George Frazier
In the gift basket world, all roads lead to Shirley George Frazier, the industry's reigning expert and international authority. Shirley is chief basketologist at Sweet Survival LLC and author of the industry's best-selling books, How to Start a Home-Based Gift Basket Business, The Gift Basket Design Book, and Marketing Strategies for the Home-Based Business. Shirley works with manufacturers and retailers to successfully add gift baskets to their current revenue streams. Shirley is also a frequent speaker at events and instructor of the popular online course, Start Your Own Gift Basket Business. Contact Shirley to speak at your event or call 973-279-2799 to schedule a consultation.

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