If you’re going to be successful with gift baskets in the New Year, selling to corporations and other big sales targets, you must decide how it will be done.
There’s no time to wait for the ball to drop into Year 2018 wherever you happen to be. Right now is when decisions are made, and as the months pass, you have a framework to follow, edit, and update.
Big company thinking that works for you
The one thing about working for big companies that I remember very clearly is their sales and marketing planning for the coming year. That planning was always completed by August.
Managers calculated costs, expenses, and salaries before submitting the numbers to supervisors. Only salaries proved true the following year. Costs and expenses always fluctuated, but the numbers had to be submitted no matter what.
Your marketing strategy ought to follow a similar focus. How else will you know what you want to accomplish and how to follow your desire for a strong, lucrative business?
Quick and easy
Here are three steps to follow to create a marketing plan you can easily arrange and update as Year 2018 progresses.
1. Choose one large corporate market as your target.
2. Decide how you will sell to that market each month.
3. Make adjustments in your strategy as needed.
Of course, your planning will be more robust than the simplicity of these three steps.
If you’re struggling to create your plan or simply get all thoughts out of your head and onto paper to create a meaningful strategy, the Marketing Plan Review you and I create together makes what you want to accomplish a reality.
Make this coming year with your gift basket business not just successful but one that every corporate business in the area turns to for gifts and baskets. It is possible if you begin now.
Start here, and commit today. Success can be yours in Year 2018.