If you’re going to be successful with gift baskets in the New Year, selling to corporations and other big sales targets, you must decide how it will be done.

There’s no time to wait for the ball to drop into Year 2018 wherever you happen to be. Right now is when decisions are made, and as the months pass, you have a framework to follow, edit, and update.

Big company thinking that works for you

The one thing about working for big companies that I remember very clearly is their sales and marketing planning for the coming year. That planning was always completed by August.

Managers calculated costs, expenses, and salaries before submitting the numbers to supervisors. Only salaries proved true the following year. Costs and expenses always fluctuated, but the numbers had to be submitted no matter what.

Your marketing strategy ought to follow a similar focus. How else will you know what you want to accomplish and how to follow your desire for a strong, lucrative business?

Quick and easy

Gift Basket Marketing, Vol. 1, by Shirley George Frazier. All rights reserved.

Here are three steps to follow to create a marketing plan you can easily arrange and update as Year 2018 progresses.

1. Choose one large corporate market as your target.

2. Decide how you will sell to that market each month.

3. Make adjustments in your strategy as needed.

Of course, your planning will be more robust than the simplicity of these three steps.

If you’re struggling to create your plan or simply get all thoughts out of your head and onto paper to create a meaningful strategy, the Marketing Plan Review you and I create together makes what you want to accomplish a reality.

Make this coming year with your gift basket business not just successful but one that every corporate business in the area turns to for gifts and baskets. It is possible if you begin now.

Start here, and commit today. Success can be yours in Year 2018.

Shirley George Frazier
In the gift basket world, all roads lead to Shirley George Frazier, the industry's reigning expert and international authority. Shirley is chief basketologist at Sweet Survival LLC and author of the industry's best-selling books, How to Start a Home-Based Gift Basket Business, The Gift Basket Design Book, and Marketing Strategies for the Home-Based Business. Shirley works with manufacturers and retailers to successfully add gift baskets to their current revenue streams. Shirley is also a frequent speaker at events and instructor of the popular online course, Start Your Own Gift Basket Business. Contact Shirley to speak at your event or call 973-279-2799 to schedule a consultation.

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