Why Marketing is Essential to Gift Basket Success
You can make enough gift baskets to fill up your kitchen counters, bathroom tub, and every staircase in your home.
What’s the point of all of those creations if you’re not marketing your beautiful designs?
All of those gift baskets will stay with you, and the people who’d most enjoy them will never receive them if you don’t market what you make.
That’s sad, and it doesn’t have to be that way.
Why you must market
You make gift baskets to:
- Put smiles on people’s faces
- Introduce companies to each other
- Show appreciation for a job well done
- Apologize for small and big problems
- Celebrate occasions in extraordinary ways
If you don’t have methods to put your beautiful gifts into other people’s hands, you have talent but no way to share it.
That’s why marketing is such a huge part of making and selling gift baskets. You need to get the word out about your designs to those most likely to buy.
Design your marketing budget
Marketing doesn’t have to cost a lot.
Lots of those smart ideas are found in the marketing books I’ve written.
The most popular e-books have 52 proven ideas in each and are available for quick downloading.
Every marketing opportunity is open to you. The key is finding the right methods to sell at any given time.
For example, the marketing you choose to sell Christmas gift baskets will be different than selling birthday gifts.
I’ve marketed my gift baskets on television to millions of viewers. However, that’s not my only strategy.
I also market to local buyers through ways that I know reach them.
How do you balance making gift baskets with marketing? How do you make sure that your gorgeous designs sell every day so they don’t stay atop counters, in tubs, and on staircases?