Knowing how much to charge for gift baskets ensures that you make money while satisfying customers. Here’s how it’s done.

Two types of sellers

What’s the difference between a person who makes gift baskets as a hobby and a person who operates a full-time gift basket business?

One thinks about fun money to spend on something she don’t do often, and the other is paying bills and putting food on the table with the money she earns each month.

There’s a thick line between the two operations, and that’s what determines the price you set for every gift basket you sell.

I’m reminded about the difference every day when I begin coaching new gift basket designers through online classes and private mentoring sessions.

One group isn’t better than the other. Each simply has a unique way of seeing gift baskets and its position in their lives.

Which is your category?

Books - Gift Basket Business

A person who’s new to gift baskets and has lots of questions:

  • Sees the gift as a fun item to make
  • Uses their living room for designing
  • Doesn’t want to charge “too much”

A person who’s new to gift baskets but enrolls in private mentoring:

  • Makes a total commitment to changing their lifestyle for the better
  • Sets up a dedicated studio or workspace to organize their business
  • Decides to charge the highest prices possible for the delivered value

Knowing what you want to achieve with gift baskets determines how much you charge for the designs you make.

You may be losing money

The designers who are mentored privately set their gift basket prices after we account for every cost associated with business operations, and there are lots of costs. We don’t skimp over anything or miss one penny.

If you don’t account for all of it, you’re probably losing money.

For example, a gift basket that you make for $50 may actually cost you $65. This happens when you overlook even the smallest cost.

If you sell 10 of those $50 gift baskets, your loss is $150. That’s not a business or a good hobby, right?

Through mentoring I perform extensive calculations with new gift basket designers like you who are just starting and don’t know how to calculate for profit. When we total the true costs, they gasp with surprise.

Then we get busy, and they began setting the right prices. They charge correctly for their designs, and they profit every month.

Know your costs

One of the first steps to know how much to charge for gift baskets is to understand everything about money in this business. The article, Money to Start a Gift Basket Business, is the first step that reveals what you need to know about having enough cash so you correctly price your gift baskets.

How did you decide how much to charge for your gift baskets? What changes, if any, are you making now after reading this article?

Shirley George Frazier
In the gift basket world, all roads lead to Shirley George Frazier, the industry's reigning expert and international authority. Shirley is chief basketologist at Sweet Survival LLC and author of the industry's best-selling books, How to Start a Home-Based Gift Basket Business, The Gift Basket Design Book, and Marketing Strategies for the Home-Based Business. Shirley works with manufacturers and retailers to successfully add gift baskets to their current revenue streams. Shirley is also a frequent speaker at events and instructor of the popular online course, Start Your Own Gift Basket Business. Contact Shirley to speak at your event or call 973-279-2799 to schedule a consultation.

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