The lifeblood of making and selling gift baskets is finding quality products for designs that your clients are proud to send to their customers. Without the right products, your business will not flourish.

Once designs are made, prospects and clients need to see a visual presentation showing what you offer. There’s no two ways about this. You either have photos to show, whether online or during an in-person visit, or you have nothing for the client to evaluate.

There can be no sale if there is no evidence.

If you are hesitating to take photos or are forgetting to capture completed design pictures before designs are packaged for shipping, you are severely hampering your gift basket business.

Creating a procedure to ensure that photos are ready is imperative.

As we move into a New Year, make it your mission to include taking photographs within your operation.

Gift Basket Marketing, Vol. 1, by Shirley George Frazier. All rights reserved.

For postponers

There is no reason to hesitate, especially when you own up to the real problem.

Are your designs not up to standards? Is your camera equipment too dated? These are easy fixes, and the same is true about any other reason for postponement. Deal with the problem, fix it, and start snapping.

For forgetters

Like a hotel staffer who cleans rooms daily, you must create a checklist of steps that are completed throughout the order process.

Get the order, gather items, make the gift basket, photograph it, and box it for shipping are part of your list, depending on internal procedures. It doesn’t get easier than that.

Some of the items you may want to purchase for picture taking are:

  • Backdrop and/or white fabric
  • Stool or table
  • Tripod
  • Lighting

The article, Get Picture Perfect Sales for Your Gift Baskets, provides more insight to increase your portfolio and revenue.

Repeat after me: “No more excuses!

Shirley George Frazier
In the gift basket world, all roads lead to Shirley George Frazier, the industry's reigning expert and international authority. Shirley is chief basketologist at Sweet Survival LLC and author of the industry's best-selling books, How to Start a Home-Based Gift Basket Business, The Gift Basket Design Book, and Marketing Strategies for the Home-Based Business. Shirley works with manufacturers and retailers to successfully add gift baskets to their current revenue streams. Shirley is also a frequent speaker at events and instructor of the popular online course, Start Your Own Gift Basket Business. Contact Shirley to speak at your event or call 973-279-2799 to schedule a consultation.

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