About - Gift Basket BusinessAuthor, popular speaker, and industry expert, Shirley George Frazier, launched Sweet Survival LLC (parent company) in 1990 and GiftBasketBusiness.com (online brand) in 1998 with one mission:

To assist manufacturers, retailers, designers, and suppliers to add gift baskets to a new or existing product line as part of a lucrative revenue stream.

That focus is still our No. 1 goal.

Making and selling gift baskets seems easy. However, guidance is required to find products and supplies, and design expertise makes the difference between creating a masterpiece that represents your brand or delivering a chaotic mess that harms your image.

GiftBasketBusiness.com guides you, step by step, to create a line that reflects your outstanding image. You save money and time with us on your team, and that allows your staff to continue the work they do best rather than try making gift baskets without that specific talent.

Whether you’re a CEO, sales manager, owner of a brick-and-mortar shop, or an online retailer, you’ve arrived at the site with all of the gift basket answers, ideas, and assistance that guides you to successful completion, enormous visibility, and more income.

It takes a tremendous amount of effort, dedication, and patience to succeed in this industry. The guidance here, both online and in person, cuts through the problems, clutter, and confusion found elsewhere so you recognize which direction is right to achieve your goals.


GiftBasketBusiness.com is the place for manufacturers and retailers who seek assistance to:

  • Start a gift basket area within a store
  • Make gift baskets featuring an existing product line
  • Determine if gift baskets are a sustainable revenue stream
  • Expand or restructure gift baskets currently offered in store or online

We offer the above services and more:

  • Statistical reports based on U.S. and Canadian-based gift basket sellers
  • Prototype creation to structure a complementary gift basket brand
  • Locate and recommend supplies and equipment according to your specifications
  • Organize and create gift basket-making departments, stations, and centers
  • Train staff to assemble gift baskets in a commercial space or retail store
  • Uncover local businesses with potential to buy gift baskets year round

Gift baskets are a revenue stream that companies such as yours establish any time in the year as well as during holiday months. It’s not an easy task because of the many components required to successfully make and sell these collections. However, the potential is lucrative and the time is now to create your own specialty line or restructure a current collection.

One call to us starts the process, saving you time and money you’d waste giving this complex project to an employee who is better suited at their current job.

Start with this link so together we discuss your vision, goals, and course of action. Take the easy road by allowing us to do the heavy lifting for you.


Like what you see on this site? Want us to write about something new? Having problems with the site’s navigation or appearance? Tell us on the Contact page.

Questions about promotional opportunities and other business relationships are emailed to Karen Smith at survival@sweetsurvival.com.

Want to partner with us? Email Joan Jamison, manager of vendor relations, at survival@sweetsurvival.com.

We are happy to speak with the media. Email your questions to Karen Smith, operations manager at survival@sweetsurvival.com. For a quicker response, call our office at 973-279-2799.

Speaker’s Bureau
Shirley George Frazier is available to speak to your group on creative industry, small business, and marketing topics. Past keynote, seminar, and workshop venues include conferences and events at trade shows, consumer events, universities, adult schools, libraries, and other locations listed on the speaking page. Contact Karen at survival@sweetsurvival.com to schedule Shirley for an event.


A subsidiary of Sweet Survival LLC
New York City Metro Area

Email: survival@sweetsurvival.com

Phone: 973-279-2799