About - Gift Basket BusinessAuthor and industry expert, Shirley George Frazier, launched GiftBasketBusiness.com in 1998 with one mission:

To create a comprehensive online resource about gift baskets that solves the problem of successfully starting a business and growing sales in this dynamic industry.

That focus is still our No. 1 goal.

GiftBasketBusiness.com is all about you, the aspiring entrepreneur, independent gift basket designer, or traditional retail store owner/manager who’s starting a gift basket business or adding gift baskets to an existing store.

Whether you’re part-time or full-time, in a brick-and-mortar shop or home-based, making gift baskets for personal fulfillment or professional gain, this site answers your questions, provides ideas, and offers assistance to grow your company with fewer mistakes while earning more income.

It takes a tremendous amount of effort, dedication, and patience to succeed in this industry. Here is where you cut through the problems, clutter, and confusion found elsewhere so you recognize which direction is right to achieve your goals.

GiftBasketBusiness.com is known worldwide, by aspiring and current gift basket designers, as the go-to place for news, tips, strategies, and resources, and we are honored to be your mentor.


New to gift baskets?
Begin by subscribing to Basket Biz, the free online newsletter with updated information delivered to you every Friday. Then, get the book, How to Start a Home-Based Gift Basket Business, considered the industry bible by more than 100,000 readers. See all books and resource materials here.

In business five or more years?
Solve those pesky sales and marketing problems that keep your business from growing by speaking with the world’s No. 1 gift basket expert, Shirley George Frazier. Her 27+ years of industry experience and guidance will move your business from the same, non-growth pattern to income-producing sales you’ll discover from new and current customers. See the coaching options here.

Own a store or ready to put your business on a high-growth track?
Your goals require special service through the VIP Programs. Each level (three in total) is meticulous created to design your gift basket business for maximum income through corporate and institutional sales. You’ll experience owning an enterprise that allows you to enjoy the business and personal lifestyle you envision. See the VIP Program here.


Like what you see on this site? Want us to write about something new? Having problems with the site’s navigation or appearance? Tell us on the Contact page.

Questions about promotional opportunities and other business relationships are emailed to Cassandra Mosley at survival@sweetsurvival.com.

Want to partner with us? Email Joan Jamison, manager of vendor relations, at survival@sweetsurvival.com.

We are happy to speak with the media. Email your questions to Karen Smith, media relations coordinator at survival@sweetsurvival.com. For a quicker response, call our office at 800-640-8521 or 973-279-2799.

Speaker’s Bureau
Shirley George Frazier is available to speak to your group on creative industry, small business, and marketing topics. Past keynote, seminar, and workshop venues include conferences and events at trade shows, consumer events, universities, adult schools, libraries, and other locations listed on the speaking page. Contact Karen at survival@sweetsurvival.com to schedule Shirley for an event.


A subsidiary of Sweet Survival LLC
P.O. Box 91
Paramus, NJ 07653-0091

Email: survival@sweetsurvival.com

Toll Free: 800-640-8521
Phone: 973-279-2799


Leave a Response