Gift baskets are not exempt from problems that occur inside and outside of the industry. Here are three lists identifying current issues occurring today.
The press is welcome to contact us for feature stories and expanded details through this page or by calling 973-279-2799.
Five Biggest Gift Basket Issues
1. Antiquated and unfriendly city zoning laws for properly-registered home-based designers.
2. Being knowledgeable about customers so initial inventory is a hit rather than a miss.
3. Finding easy to use and install financial and inventory management system.
4. Convincing outsiders that gift baskets are a billion plus dollar industry, not a hobby.
5. Finding proper space outside of the home to structure the business for extra staff and growth.
Six Top Gift Basket Mistakes
1. Ignoring clients who have already purchased.
2. “Winging” business with no plan.
3. Keeping clients that ought to be removed from the client list.
4. Neglecting to ask prospects and clients for referrals.
5. Expecting orders to arrive without consistent marketing.
6. Competing for large orders before securing a proper workspace and employees.
Five Internal Gift Basket Problems
1. Finding chocolate (non-melting) substitutes for summer baskets.
2. Internet photographs increasingly copied/stolen from gift basket business owners.
3. New designers expecting seasoned veterans to mentor them free of charge.
4. Difficulty determining accurate industry growth and decline by year.
5. Lack of basic standards that separate serious designers from hobbyists and get-rich-quick firms.
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Partnerships
Questions about promotional opportunities and other business relationships are emailed to Cassandra Mosley at survival@sweetsurvival.com.
Wholesalers
Want to partner with us? Email Joan Jamison, manager of vendor relations, at survival@sweetsurvival.com.
Press
We are happy to speak with the media. Email your questions to Karen Smith, media relations coordinator at survival@sweetsurvival.com. For a quicker response, call our office at 973-279-2799.
Speaker’s Bureau
Shirley George Frazier is available to speak to your group on creative industry, small business, and marketing topics. Past keynote, seminar, and workshop venues include conferences and events at trade shows, consumer events, universities, adult schools, libraries, and other locations listed on the speaking page. Contact Karen at survival@sweetsurvival.com to schedule Shirley for an event.
LOCATION
GiftBasketBusiness.com
A subsidiary of Sweet Survival LLC
New York City Metro Area
Email: survival@sweetsurvival.com
Phone: 973-279-2799