How to Start a Home-Based Gift Basket Business, 5th ed.


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Product Description

The World’s No. 1 Book for Every Gift Basket Designer! (plus a free gift)

Have you wondered how to start a home-based gift basket business but didn’t know where to turn? If so, you’re in the right place, and this book is for you.

This comprehensive book, No. 1 in the world and considered the “industry bible,” containers all the necessary tools and success strategies you need to launch and grow your own business.

Shirley George Frazier shares her experience and down-to-earth advice on every aspect of setting up and running a thriving business. She shows you how to develop a business plan, estimate start-up costs, select inventory, price services, and stay profitable.

From painless record keeping to helpful hints on designs and savvy marketing techniques, her step-=by-step methods are realistic, innovative and easy to understand.

Whether you want to earn your living making gift baskets for the general public or specializing in custom creations for corporate clients, this guide will put you on the path to building your own home-based business.


  • 1: Who Buys Gift Baskets?
  • 2: What it Takes to Succeed
  • 3: Home Office and Workspace Setup and Structure
  • 4: Selecting Your Inventory
  • 5: Gift Basket Design Tips and Techniques
  • 6: The Lucrative Corporate Market
  • 7: Advertising and Promotion
  • 8: Delivery Methods
  • 9: Checks, Balances, and Payments
  • 10: Competition
  • 11: Keeping Customers for Life
  • 12: Growth Opportunities
  • Appendix

Plus charts, forms, and checklists!

  • Customer Profile Form
  • Buying Chart for Supplies
  • Sample Purchase Order
  • Expense Analysis Spreadsheet
  • Sample Sales Invoice
  • Delivery Schedule Form

Results you get with this book

Every aspect of setting up and running a thriving business!

Business Plan
Create your own custom plan following the comprehensive example in the book.

Decide what to buy according to what your customers want most in gift baskets.

Price for Profit
Find out how to price your gift baskets as well as how to get paid.

Your customers include individuals, corporations, and more. Find out who they are and how to get orders.

Not everyone who sells gift baskets are your competitors. Find out the differences and how to keep your turf.

Resource Materials
Checklists, forms, and more are in this book to duplicate and keep you on course for success.

What gift basket designers say

Unsolicited testimonials from current and aspiring creators

“This is a terrific book. Whether you are just starting, or even if you have been in business already but realize you may not have a firm foundation to build on, this book is packed full of useful, practical, expert advice. A valuable tool to start, grow and increase your business. A wise investment that I highly recommend.”
Dana Sonia
Owner, Gift Baskets by Your Design

“This book is an excellent resource for ANY business. I received it from a friend and used the tips and ideas to launch my business and it has nothing to do with Gift Baskets. Great tips thank you so much for sharing!”
Montina P.

“I have just purchased your Gift Basket Design Book as well as the How to Start a Gift Basket Business Book…..They are FANTASTIC!!!! So much important information that I am taking notes on a legal pad (I don’t want to mark up the books) so that I can try and remember everything.”
Diane S.

Why I wrote this book for you

Shirley George Frazier explains

Author: Shirley George Frazier
12 chapters, 296 pages
ISBN: 978-0-7627-5954-5
Published 2010

Bonus from GiftBasketBusiness.comOrder this book and receive the problem-solving audio, How to Find Products In and Around Your State, a $19.95 value.

This digital download uncovers the secrets of where to look and how to locate gift basket products and supplies at wholesale prices!

Gift basket industry experts, Shirley George Frazier and Flora Morris Brown, Ph.D., team up on this 50-minute audio to reveal quick and easy ways to find gift, gourmet, and supply items in your backyard. You’ll save tons of time and money using their simple techniques in your town, around your state, and online.

Shirley and Flora uncover:

  • Events in your region that let you see and taste products as well as talk face to face with manufacturers
  • Why local truck stops tell you where to go for state sources
  • How a well-known resource book puts green in your pocket
  • The one book that places a wealth of sources at your fingertips
  • Dozens more proven tips that let you find gift basket items to increase sales faster than ever

When you know where to look for in-state products and find them quickly, just think of how many more gift baskets you’ll make for low costs and sell at high prices to everyone from individuals to corporations.

Order your book and audio ($19.95 value) today!