That no-holds-barred birthday party that everyone plans to attend is just one week away.

Champagne, fireworks, and the caterer everyone’s talking about will be front and center.

And now for the problem: it’s crunch time.

You had weeks to figure out all the things you want to put in that extra-big gift basket, but you haven’t put it together yet.

Oh my!

Now you have a huge choice. Will you:

Pick up an already-made gift basket with cheese, crackers, and other stuff that’s already a year old,


Brave the weather and traffic to fill that beautiful container you found with foods and gifts fit for a queen?

The choice is No. 2, of course, so let’s get started.

What you like may not be what she likes, so you begin by finding out the birthday girl’s must-have goodies.

That includes her:

  • Color choices. Is she partial to pink, plaid, or purple?
  • Palate preferences. Does sweet and savory tickle her fancy, or is sour and spicy the way to go?
  • Drink favorites. Cocktails, hot beverages, sparkling drinks, or a combination?
  • Fresh and tasty. How about cheese, spreads, and organic goods to pair with just-made muffins?

Don’t forget the gifts. Jewelry holders, picture frames, champagne flutes, bar cart accessories, cell phone holder, and anything with bling attached makes this basket sparkle and shine.

Not sure where to get the stuff for this grand gift? You’ll find items at local retailers, and if you want to save some cash, companies on have lots of great gift and foods.

Making big baskets at the biggest store

My favorite last-minute gift baskets are ordered on the spot by customers at Macy’s. I arrive for my special event with woven baskets, handmade bows, and all the trimmings. My display is set up where customers can easily find me, and the in-store signage points them to my location.

Shoppers come to me with everything under the store’s roof. Baby socks, kitchen appliances, king-sized blankets, and even luggage.

A crowd gathers as I meticulously create the must-have gift in a basket or with the largest item selected by the customer. Everyone smiles and breathes a collective sigh of relief when I tie the bow, signalling the design’s completion.

If you feel that offering such an event is for you, let’s discuss the grand plan to make a tidy amount of cash (does four figures work for you?). This is the plan that gets the store (any store) to say yes, we want this!

Now that you’ve selected everything for that one-of-a-kind birthday gift basket, work your magic to design it. You’ll likely present a gift that’s displayed as a centerpiece on the birthday girl’s gift table. How’s that for a wow effect?


  • Make this gift big, grand, and show stopping.
  • Choose what the party girl likes.
  • Select a mix of unique foods and gifts.

What’s the most-memorable gift basket you received, and what’s the most-beautiful you made for someone’s celebration?

Shirley George Frazier
In the gift basket world, all roads lead to Shirley George Frazier, the industry's reigning expert and international authority. Shirley is chief basketologist at Sweet Survival LLC and author of the industry's best-selling books, How to Start a Home-Based Gift Basket Business, The Gift Basket Design Book, and Marketing Strategies for the Home-Based Business. Shirley works with retailers of all size and home-based entrepreneurs to successfully sell gift baskets to their chosen clients. Shirley is also a frequent speaker at events and instructor of the popular online course, Start Your Own Gift Basket Business. Contact Shirley to speak at your event or call 800-640-8521 to schedule a consultation.

Leave a Response