How can you make sure companies will want your designs? First, you must solve these six big problems selling corporate gift baskets.

From one to many

Do you realize that selling gift baskets to corporations is the next level of sales after selling to individuals?

It’s true.

Planning this leap is part of your marketing plan, which is detailed in another article.

Once you sell to an individual, corporate gift basket sales are right around the corner. The key is knowing where to look and what to say to get these accounts.

I recognized this big money opportunity during my first individual sale.

My customer shared information with me I never would have found out if I didn’t take the time to ask corporate sales questions. The more I asked, the more she revealed about corporate gifts and the problems of finding someone who made the right gift items.

That’s when I took a leap of faith into the corporate market. In short time, I was delivering gift baskets to corporations every month.

Gift Basket Marketing, Vol. 1, by Shirley George Frazier. All rights reserved.

Six big problems selling corporate gift baskets

What’s stopping you from getting these lucrative corporate orders? Some of the problems I hear from my gift basket business clients are:

  • Fear of making presentations
  • Not knowing who to contact
  • Fear of how much they order
  • Not knowing what to say
  • Fear of speaking to gatekeepers
  • Pricing the order too low

All of these problems are valid. In fact, if you don’t prepare properly to meet with corporations, it’s assured that you will lose money and credibility.

That’s unfortunate.

A partnership that didn’t take the right steps ended their gift basket business within months of starting because of their lackluster corporate sales introduction. What a shame.

One big solution

I never would have made money with corporations without first creating a process that still works today, a process that I share in detail with my gift basket clients.

That process helped me earn over $50,000 in my first year working with corporations, and that was back in 1994!

Once you know how to approach corporations, an easy method I detail with you during a one-to-one discussion, you can use that same model to sell gift baskets to many more firms.

What’s your next step to sell gift baskets to corporations in your area?

Shirley George Frazier
In the gift basket world, all roads lead to Shirley George Frazier, the industry's reigning expert and international authority. Shirley is chief basketologist at Sweet Survival LLC and author of the industry's best-selling books, How to Start a Home-Based Gift Basket Business, The Gift Basket Design Book, and Marketing Strategies for the Home-Based Business. Shirley works with manufacturers and retailers to successfully add gift baskets to their current revenue streams. Shirley is also a frequent speaker at events and instructor of the popular online course, Start Your Own Gift Basket Business. Contact Shirley to speak at your event or call 973-279-2799 to schedule a consultation.

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