Showing gift baskets on television looks glamorous, doesn’t it?

It certainly sounds like fun and a huge money maker, and that’s true if you research and plan ahead of time.

However, if you don’t know how to research and what to accomplish after the broadcast is done, you’ll waste lots of time and make no money for your efforts.

I learned this long ago from mentors who knew much more than I did about the entire concept of broadcast presentations.

First time’s a charm

My first time on television was on Food Network in front of 22 million viewers.

I stood on a box to give me height so I’d appear as tall as the show’s host. The preparation took hours while the live, on-air segment took just three minutes.

That time difference is why it’s critical to know what to do before, during, and after your appearance to get sales, and there’s a lot more you can get that’s even more valuable.

Those secret steps are what I teach my VIP gift basket clients. When everything comes together, they earn a lot more than expected because of the preparations we do together!

Make the most of your time on air

One of my favorite on-air gift basket segments occurred on Deals, a show that’s part of LiveWell Network.

I flew to their location for the set up and recording. That’s me above in a photograph I captured during the first airing of the segment.

During my time with the broadcast crew, I made sure to ask questions and watch the whole episode come together piece by piece.


Because there was a lot to learn that I could include in my own video presentations.

One thing not to do

Books - Gift Basket Business

Something you don’t ever want to happen is seeing someone else on television and wishing it was you.

The fact is that it can be you, but it takes planning to get yourself in position to be the person who’s chosen to show your gift baskets to millions of viewers.

Your whole business can be completely transformed because of that one broadcast.

Can you imagine?

That’s exactly what happened to my business, and the gift basket designers I mentor in the VIP program have done remarkable things because of their television presentations to build their businesses from one-person offices to full staffs, from revenues of $30,000 a year to more than $600,000 annually, all due to media training with me.

What’s the one thing that’s keeping you from showing gift baskets on the air?

Shirley George Frazier
In the gift basket world, all roads lead to Shirley George Frazier, the industry's reigning expert and international authority. Shirley is chief basketologist at Sweet Survival LLC and author of the industry's best-selling books, How to Start a Home-Based Gift Basket Business, The Gift Basket Design Book, and Marketing Strategies for the Home-Based Business. Shirley works with manufacturers and retailers to successfully add gift baskets to their current revenue streams. Shirley is also a frequent speaker at events and instructor of the popular online course, Start Your Own Gift Basket Business. Contact Shirley to speak at your event or call 973-279-2799 to schedule a consultation.

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