Cellophane and Shrink WrapGift Baskets

Shrink Wrapping for Beginners

Many students in the online Start Your Own Gift Basket Business class choose to begin with cellophane when I ask about their gift basket wrapping preference.

They choose cello because it’s easy to find and takes less time to wrap.

Still, others decide to begin with shrink wrap. Here’s what students say about this choice.

    It looks more professional.

    I want everything to stay in one place.

    It’s easy to do with a hair dryer.

    I don’t want anything to move.

    Cellophane is hard to work with.

The decision to wrap with cellophane or shrink wrap is a personal choice. One product is not better than the other, it’s simply a matter of what you prefer and, in the case of making gift baskets for profit, what your customers prefer.

I started wrapping gift baskets with cellophane. At the time (in the 1990s), shrink wrapping machines were a huge expense. I did not want to spend $350 or more on a shrink wrapping system that took up lots of space and may not have been the best option for me in the long run.

Once shrink wrap bags were introduced as an alternative to buying an expensive system, I purchased several bag sizes and was hooked on shrinking.

The bags made securing shipped gift baskets so much easier. I no longer felt stressed when a gift basket was sent to another U.S. state or country. The shrink wrapping technique secured everything in the gift basket, and it made for a great presentation.

Two wrapping methods are better than one

The featured video shows how you can shrink wrap your gift basket in seven minutes or less depending on the basket’s size.

Isn’t it terrific to have two methods to close your gifts? You can:

  • Choose cellophane, which is available in clear and printed patterns.
  • Select shrink wrap to stabilize baskets being transported anywhere in the world.
  • Close your gift basket first in shrink wrap for protection and then in cellophane for a soft appearance.

My gift basket class students and I explore the products’ differences as well as their strengths and weaknesses. They also have an opportunity for me to see their gift baskets online, covered and uncovered, so I can provide lots of feedback about what they design.

Which do you prefer, shrink wrap or cellophane, and why?

Shirley George Frazier
In the gift basket world, all roads lead to Shirley George Frazier, the industry's reigning expert and international authority. Shirley is chief basketologist at Sweet Survival LLC and author of the industry's best-selling books, How to Start a Home-Based Gift Basket Business, The Gift Basket Design Book, and Marketing Strategies for the Home-Based Business. Shirley works with manufacturers and retailers to successfully add gift baskets to their current revenue streams. Shirley is also a frequent speaker at events and instructor of the popular online course, Start Your Own Gift Basket Business. Contact Shirley to speak at your event or call 973-279-2799 to schedule a consultation.

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