My gift basket business idea was terrific, but my designs were horrible. I didn’t realize it until I attended a conference to speak about gift basket marketing.

What I knew about sales and presentation was well received by attendees. However, when it was time to represent my designs, I ran from the room. It was downright embarrassing.

Is that how you feel about what you create?

The Gift Basket Design Book

Let me congratulate you for realizing that your design expertise needs help. That’s the first step to increase your knowledge about creating beautiful gift baskets.

Don’t bury your head and hope that no one sees that you have no assembly knowledge. You’re not born with it; you must seek education through videos, in-person training, a 12-lesson online course, and coaching, all of which I provide to my designer clients.

Some people take shortcuts to increase their expertise by asking designers on social media for opinions. That’s okay but not always a good way to get feedback. Everyone is busy, and talented designers who service their clients don’t have time to help you design better.

I’m not stating this because I offer design services; I state this because it’s true. Long-time designers who mind their businesses and get sales every day will not stop tending to their customers to give you a tutorial.

There are plenty of places to get help. Here’s where to start.


Search for gift baskets on the world’s most-known video portal to find hundreds, if not thousands, of demonstrations. I operate Gift Basket Business Channel, one of many channels offering assistance.


My hope is that you can find gift basket books on library shelves and at bookstores that are still open in your area. My second best-selling industry book, The Gift Basket Design Book, includes color photographs showing step-by-step design techniques. I’m honored that talented designers allowed me to display their popular designs in one chapter.

Gift Basket Channel

This membership site, operated by me, provides videos that show, in long detail, all-occasion design tips. The latest video shows free containers available for designing and explains where to get these gorgeous vessels. There’s lots more available, too.


What a treasure-filled site where people share photographs of gift baskets for every imaginable occasion. You won’t see videos, as on YouTube, but you will see beautiful designs and get links that take you to videos. Here is the link to my Pinterest boards.

These three places are a great start to take your designs from so-so to spectacular. Best of all, you don’t have to ask anyone to help you because help is available on these sites.

Why put your design fate on hold, waiting for someone’s feedback, when you can pursue help on your own?

Which of these sites is your first stop?

Shirley George Frazier
In the gift basket world, all roads lead to Shirley George Frazier, the industry's reigning expert and international authority. Shirley is chief basketologist at Sweet Survival LLC and author of the industry's best-selling books, How to Start a Home-Based Gift Basket Business, The Gift Basket Design Book, and Marketing Strategies for the Home-Based Business. Shirley works with manufacturers and retailers to successfully add gift baskets to their current revenue streams. Shirley is also a frequent speaker at events and instructor of the popular online course, Start Your Own Gift Basket Business. Contact Shirley to speak at your event or call 973-279-2799 to schedule a consultation.

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